Navigation Links
Actor Chris Noth to Share Story of Loss in National Life Insurance Awareness Month
Date:7/8/2009

ARLINGTON, Va., July 8 /PRNewswire/ -- This summer and fall, Chris Noth will team with the insurance industry to help tackle a big problem facing far too many American families -- the lack of adequate financial protection through life insurance. Noth, star of Sex and the City and Law & Order, will serve as the national spokesperson for Life Insurance Awareness Month (LIAM). Observed in September, LIAM is an industry-wide campaign coordinated by the nonprofit LIFE Foundation to help educate the public about the importance of life insurance. Noth will contribute to the awareness-building effort by sharing his story of how life insurance benefitted his family after the sudden death of his father at a young age.

Noth grew up in a life insurance family. Both his grandfather and father were life insurance agents. But his connection to life insurance doesn't end there. Noth was just nine years old when his father died in a car accident, leaving behind his mother to raise Noth and his two brothers on her own. Fortunately, as an agent, Noth's father understood the value of life insurance and was adequately insured. The proceeds from his insurance helped Noth's family during that difficult time and enabled his single, working mother to put three sons through college. Noth will draw on that experience to help Americans understand that in today's difficult economic climate, the need for life insurance protection is more important than ever.

"These are difficult times and many families are struggling. Especially at a time like this, life insurance can be that safety net that catches a family when tragedy strikes," said Noth. "I know from personal experience that life insurance can be the bedrock of a family's financial security. That's why I'm proud to be working with the LIFE Foundation to share my story and help educate Americans about the need to plan for life's uncertainties. A family's financial future is too important to leave to chance."

Beginning in July, Noth will share his story in nationally broadcasted TV and radio public service announcements (PSAs). The PSAs will also be available on LIFE's website during the September campaign.

"We are so pleased to have someone of Chris Noth's stature lending his star power and voice to this important cause," said Marvin H. Feldman, CLU, ChFC, RFC, president and CEO of the LIFE Foundation. "No one likes thinking about life insurance, but if your family depends on you then it's a subject you can't avoid. Our hope is that Chris' involvement in our campaign will help elevate the life insurance dialogue and get more Americans to take a serious look at their own need for coverage."

In addition to engaging Noth, LIFE will coordinate a variety of communications and marketing efforts leading up to and throughout Life Insurance Awareness Month to educate Americans about the role and value of life insurance. Each year, LIFE is joined in its awareness-building efforts by more than 100 leading insurance companies and other industry groups. To learn more about Life Insurance Awareness Month, visit www.lifehappens.org/liam or contact Jon Dressner at jdressner@lifehappens.org.

About Life Insurance Awareness Month

Life Insurance Awareness Month was created by the LIFE Foundation in response to growing concern about the large number of Americans who lack adequate life insurance protection. According to LIMRA International, 68 million adult Americans have no life insurance, and most with coverage have far less than most experts recommend. Held each September, Life Insurance Awareness Month is an industry-wide effort involving hundreds of leading companies and thousands of insurance advisors.

About LIFE

The Life and Health Insurance Foundation for Education (LIFE) was founded in 1994 in response to the public's growing need for information and education on life, health, disability and long-term care insurance. LIFE also seeks to remind people of the important role insurance professionals perform in helping families, businesses and individuals find the insurance products that best fit their needs. To learn more about these topics, please visit www.lifehappens.org.

    CONTACT:      Jim Edwards
                  202-464-5000
                  -or-
                  Tai Green
                  212-445-8239


'/>"/>
SOURCE Life and Health Insurance Foundation for Education
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. New impact factor of European Urology underlines journals outstanding position
2. Frost & Sullivan Identifies Innovative and Cost-Effective Technology as Key Competitive Factor in European Medical Device Market
3. Sharing Miracles Television Program to Feature Legendary Rapper and Popular Actor Ice-T
4. Stemedica Discovers Significant Breakthrough in the Use of Stem Cells and Stem Cell Factors for the Treatment of Retinal Degeneration
5. Metabolic factors may play a role in risk for breast cancer
6. Wyeth Pharmaceuticals and Catalyst Biosciences Announce Agreement to Develop and Commercialize Factor VIIa Products
7. Elsevier Announces 2008 Journal Impact Factor Highlights
8. Neovasc Inc. Postpones Plans for U.S. Listing to Focus Funds on Commercializing Its Reducer Device for Refractory Angina
9. Exposure to phthalates may be a risk factor for low birth weight in infants
10. A new take on growth factor signaling in tamoxifen resistance
11. New York City Chiropractor Announces New State-Of-The-Art Facility, Website
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... The ... to promote standards of excellence for the field of eating disorders, announces the ... – 25, 2018 in Orlando, Florida at the Omni Resort at ChampionsGate. ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... ... , ... Global Healthcare Management’s 4th Annual Kids Fun Run brought out many ... event, sponsored by Global Healthcare Management’s CEO, Jon Letko, is aimed at getting kids ... of all ages; it is a non-competitive, non-timed event, which is all about having ...
(Date:10/13/2017)... ... , ... “The Journey: From the Mountains to the Mission Field”: the story ... the Philippines. “The Journey: From the Mountains to the Mission Field” is the creation ... has taught all ages and currently teaches a class of ladies at her church, ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest ... its plans to open a flagship location in Covington, LA at 401 N. U.S. ... Go store next to Office Depot in the Holiday Square shopping center. Its location ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... , Oct. 12, 2017   Divoti USA ... Jewelry up to the standard of the latest FDA requirements, which ... 2017). Anyone in need of Medical ID jewelry such ... Alert Jewelry are engraved in terms of the new ... Divoti offers ...
(Date:10/11/2017)... , Oct. 11, 2017  True Health, a ... amplified its effort during National Breast Cancer Awareness ... cancer risks. ... Oncology calculated that more than 10 million American ... mutations in BRCA1 or BRCA2 and have not had ...
(Date:10/7/2017)... --  Provista, a proven leader in the supply ... power, today announced a new resource area on Provistaco.com ... is the online home for case studies, articles on ... releases, slideshows and events. ... at their fingertips, viewers can also watch short videos ...
Breaking Medicine Technology: