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Active Search Results Announces its New Search Engine Ranking Algorithm
Date:6/21/2010

y is equal between the websites.

There are many benefits to the Web searcher (end user), website promoter and to the search engines that use ASR Ranking.

End users benefit by having their search results include websites with more up-to-date information about products, services and content; fewer dead links on the visited websites; more search results from websites that are maintained on a regular basis and better feedback from inquiries sent to the website by the end user.

Website promoters benefit due to no direct costs to promote their website(s), an increase in traffic to their website and a higher visibility on the search engines.

Search engines benefit by experiencing increased website traffic from promoters, higher number of promoters that register with the search engines, more promoter demographics, more ad impressions and higher email open and click through rates.

Active Search Results provides an option to turn on and off ASR Ranking. Mark McLellan says, “There are times when one ranking algorithms is more appropriate than another. The end user should be able to decide which ranking algorithms to use. They should also be able to combine the different algorithms. This allows for more flexibility when searching for different types of content.”

Even though ASR Ranking is another search engine optimization (SEO) ranking factor, ASR Ranking is primarily designed to complement the many different search engines’ ranking algorithms currently in use and to help enhance the end users’ search experience.

About Active Search Results

Active Search Results was launched in August of 2009 by its founder and CTO Mark McLellan. As of June 2010, Active Search Results has gained a Google PageRank of 4 and an Alexa Traffic Rank of 13,982. Mark McLellan has been engineering Internet websites for 15 years and launched his first search engine in September of 1997.

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Source: PRWeb
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