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Active Search Results Announces its New Search Engine Ranking Algorithm
Date:6/21/2010

Active Search Results will rank search results higher when there is promoter activity behind the website.

(PRWEB) June 21, 2010 -- The Active Search Results Search Engine (www.activesearchresults.com) announced today its new search engine ranking algorithm called Active Search Results Page Ranking Technology (ASR Ranking).

ASR Ranking allows search engines to rank search results higher for websites where the owners and promoters of those websites have a history of performing actions or events defined as Activity.

The goal of ASR Ranking is to rank websites higher in organic search results where there are real active people supporting those websites that are displayed in the search engine results page (SERP).

An analogy would be similar to walking into a store where there are no employees to provide customer service such as answering questions or taking product returns. This is a store with low activity. On the other hand, a store with multiple people providing prompt customer service is a store with high activity.

It is easy to identify this type of activity when you physically walk into a brick-and-mortar store but is very difficult to recognize when you visit an online store (website). ASR Ranking offers the tool to separate the two by ranking a website higher in the search results when that website has higher activity, therefore, a higher ASR Ranking.

Mark McLellan, Founder and CTO of Active Search Results and ASR Ranking, points out that relevancy is still important. McLellan says, “Relevancy will continue to be the top ranking factor at ASR. We will not sacrifice relevancy in place of ASR Ranking and promoter activity.” He continues to describe how ASR Ranking will rank the more active websites higher in the search results when relevanc
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Source: PRWeb
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