Navigation Links
Active Search Results Announces its New Search Engine Ranking Algorithm
Date:6/21/2010

Active Search Results will rank search results higher when there is promoter activity behind the website.

(PRWEB) June 21, 2010 -- The Active Search Results Search Engine (www.activesearchresults.com) announced today its new search engine ranking algorithm called Active Search Results Page Ranking Technology (ASR Ranking).

ASR Ranking allows search engines to rank search results higher for websites where the owners and promoters of those websites have a history of performing actions or events defined as Activity.

The goal of ASR Ranking is to rank websites higher in organic search results where there are real active people supporting those websites that are displayed in the search engine results page (SERP).

An analogy would be similar to walking into a store where there are no employees to provide customer service such as answering questions or taking product returns. This is a store with low activity. On the other hand, a store with multiple people providing prompt customer service is a store with high activity.

It is easy to identify this type of activity when you physically walk into a brick-and-mortar store but is very difficult to recognize when you visit an online store (website). ASR Ranking offers the tool to separate the two by ranking a website higher in the search results when that website has higher activity, therefore, a higher ASR Ranking.

Mark McLellan, Founder and CTO of Active Search Results and ASR Ranking, points out that relevancy is still important. McLellan says, “Relevancy will continue to be the top ranking factor at ASR. We will not sacrifice relevancy in place of ASR Ranking and promoter activity.” He continues to describe how ASR Ranking will rank the more active websites higher in the search results when relevancy is equal between the websites.

There are many benefits to the Web searcher (end user), website promoter and to the search engines that use ASR Ranking.

End users benefit by having their search results include websites with more up-to-date information about products, services and content; fewer dead links on the visited websites; more search results from websites that are maintained on a regular basis and better feedback from inquiries sent to the website by the end user.

Website promoters benefit due to no direct costs to promote their website(s), an increase in traffic to their website and a higher visibility on the search engines.

Search engines benefit by experiencing increased website traffic from promoters, higher number of promoters that register with the search engines, more promoter demographics, more ad impressions and higher email open and click through rates.

Active Search Results provides an option to turn on and off ASR Ranking. Mark McLellan says, “There are times when one ranking algorithms is more appropriate than another. The end user should be able to decide which ranking algorithms to use. They should also be able to combine the different algorithms. This allows for more flexibility when searching for different types of content.”

Even though ASR Ranking is another search engine optimization (SEO) ranking factor, ASR Ranking is primarily designed to complement the many different search engines’ ranking algorithms currently in use and to help enhance the end users’ search experience.

About Active Search Results

Active Search Results was launched in August of 2009 by its founder and CTO Mark McLellan. As of June 2010, Active Search Results has gained a Google PageRank of 4 and an Alexa Traffic Rank of 13,982. Mark McLellan has been engineering Internet websites for 15 years and launched his first search engine in September of 1997.

Mark McLellan holds a BS in Computer Information Systems from Goldey-Beacom College, Wilmington, Delaware and an MS in Computer Science from West Chester University, West Chester, Pennsylvania. He has also earned the following industry certifications: Novell Certified Netware Engineer (CNE), Microsoft Certified Systems Engineer Plus Internet (MCSE+I) and Cisco Certified Network Associate (CCNA).

For more information about Active Search Results, ASR Ranking and activity types, visit http://www.activesearchresults.com/help/about.php

To submit your website to the Active Search Results Search Engine, visit http://www.activesearchresults.com/addwebsite.php.

###

Read the full story at http://www.prweb.com/releases/2010/06/prweb4169394.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. Viscira Expands Interactive Solutions to Reduce Marketing Expenses for Pharmaceutical Companies in Challenging Economic Times
2. The Colorado Institute for Drug, Device and Diagnostic Development Launches With a Statewide Call for Proposals From Life Science Technologies in Need of Funding and Active Management
3. Active Innovations, Inc. Releases Version 8 of its Flagship Document Management Software Platform, infoRouter
4. Capital BlueCross Partners with Department of Health, Area Schools to Encourage Students to Lead Active, Healthy Lifestyles
5. Womens Natural Scent Most Attractive to Men
6. Interactive Traveling Diabetes Exhibit to Be Unveiled at Detroit Science Center
7. The importance of attractiveness depends on where you live
8. Study shows link between working memory and reactive parenting
9. New from Episencial: All Natural, Actively Healthy Skin Care for Babies, Kids and Planet Features Eric Carle's "The Very Hungry Caterpillar"
10. STDs Common Among Sexually Active Teen Girls in Cities
11. IHRSA's Campaign for a Healthier America Calls on All Americans to Curtail Health Care Costs in 2010 by Becoming Physically Active
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... 25, 2016 , ... Experts from the American Institutes for ... Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. , AIR ... care planning, healthcare costs and patient and family engagement. , AIR researchers will ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. ... his M.D from the David Geffen School of Medicine at UCLA. He trained in ... to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced ... feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, as a ... has released tools for healthy coping following a traumatic event. , Trauma sufferers tend ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. Amanda Cheng, an ... Dr. Cheng has extensive experience with all areas of orthodontics, including robotic Suresmile ... orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It can ...
(Date:6/24/2016)... ... 24, 2016 , ... The Haute Beauty Network, affiliated with ... as a prominent plastic surgeon and the network’s newest partner. , Dr. ... handsome men, look naturally attractive. Plastic surgery should be invisible.” He stands by ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, ... Board will take whatever measures required to build a ... stock which is currently listed on the OTC Markets-pink ... Company Chairman and CEO, "We are seeing an anomaly ... to understand, not only by the Company, but shareholders ...
(Date:6/24/2016)... , June 24, 2016  Global Blood ... biopharmaceutical company developing novel therapeutics for the treatment ... today announced the closing of its previously announced ... stock, at the public offering price of $18.75 ... offering were offered by GBT. GBT estimates net ...
(Date:6/24/2016)... June 24, 2016 The Academy of Managed ... recommendations that would allow biopharmaceutical companies to more ... that make formulary and coverage decisions, a move that ... new medicines. The recommendations address restrictions in ... on the drug label, a prohibition that hinders decision ...
Breaking Medicine Technology: