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Accuray Receives Prestigious Awards for 2008 Advertising Campaign
Date:1/7/2009

e not only achieved that purpose but they've also been recognized as being best in class."

Additionally, Accuray and RBG Marketing received a Telly Award for the company's television commercial, which was made available to local CyberKnife facilities to air within their local markets. The commercial featured a boxer sharing the emotions one goes through when they learn of their cancer diagnosis. The boxer speaks directly to his cancer and displays the "fighting" attitude that many cancer patients adopt after they go through the shock and acceptance of their condition. The boxer hopes to inspire, encourage and educate newly diagnosed patients who may need a new type of treatment.

The Telly Awards honor the best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.

About RBG Marketing

Headquartered in Walnut Creek, Calif., RBG Marketing Inc. specializes in creating integrated marketing programs for the healthcare and retail industries. The company's Results Builder(TM) process mixes rigorous thinking, boundless imagination, focused strategy and tangible measurement to deliver exceptional "Impactfully Simple" creative to help clients meet their unique business objectives. For more information and samples, visit www.RBGmarketing.com

About the CyberKnife(R) Robotic Radiosurgery System

The CyberKnife Robotic Radiosurgery System is the world's only robotic radiosurgery system designed to treat tumors anywhere in the body non-invasively. Using continual image guidance technology and computer controlled robotic mobility, the CyberKnife System automatically tracks, detects and corrects for tumor and patient movement in real-time throughout the treatment. This enables the CyberKnife System to deliver high-dose radiation
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SOURCE Accuray Incorporated
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