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AZO Answers the Burning Question: What's Up Down There?
Date:5/29/2008

Amerifit Brands Educates Consumers about Urinary Health

CROMWELL, Conn., May 29 /PRNewswire/ -- Though many do not realize its prevalence, urinary tract infections (UTIs) are the second most common type of infection in the body, and account for more than 8 million doctor visits each year. One-third of women will be diagnosed with a UTI by the age of 24(1), and 50 percent of women will get at least one in their lifetime.(2) However, many women do not realize the signs of a UTI in the first place. In response Amerifit Brands is taking the lead this summer (when incidence of UTIs is the highest) to inform women about their over-the-counter treatment options, as well as how to recognize the symptoms of a UTI.

More Serious than Many Realize

"Symptoms of a urinary tract infection can be tricky to recognize," said Rosemary Young, NP, Scientific Affairs Manager at Amerifit Brands. "Though frequent urination and bladder pain are well-known symptoms, other indicators which can be misleading include tiredness, nausea, back pain and fever, which are often associated with other ailments."

An untreated urinary tract infection may result in bacteria traveling through the body creating infections in the bladder and kidneys. The result is 250,000 women developing kidney infections and 100,000 being hospitalized for treatment.(3)

To test for a urinary tract infection, Amerifit Brands came out with AZO TEST STRIPS(R) which offer the same test pads as the strips used by doctors and take just two minutes to diagnose a urinary tract infection. In addition, AZO STANDARD Maximum Strength(R) is the No. 1 pharmacist recommended brand for over-the-counter urinary health. It contains the highest amount of phenazopyridine permitted in a non-prescription product. This active ingredient is known to relieve painful UTI symptoms, such as burning and urgency in as little as 20 minutes.

"I love AZO STANDARD Maximum Strength because as soon as I f
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SOURCE Amerifit Brands
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