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AVP Crocs Tour Announces Season-Long Contract With Naked Juice

Naked Juice 100 percent juice and smoothies exclusively to be served at

rest of 2008 AVP Crocs Tour dates

LOS ANGELES, June 12 /PRNewswire-FirstCall/ -- AVP, Inc. (OTC Bulletin Board: AVPI) (, a lifestyle sports entertainment company focused on professional beach volleyball, has announced Naked Juice, creators of all-natural 100 percent juices and juice smoothies, will sponsor 16 AVP Crocs Tour stops during the 2008 season. The one-year contract gives Naked Juice exclusivity in the categories of fruit juice and ready-to-drink smoothies at all sponsored events.

"Naked Juice's healthy, nutritious beverages are perfect fuel for AVP athletes," said Leonard Armato, CEO and commissioner of the AVP Crocs Tour. "We look forward to partnering with Naked Juice for the rest of the 2008 season."

"The AVP Pro Beach Volleyball Tour and Naked Juice are a perfect duo," said Ashlyn Neff, grassroots marketing manager, Naked Juice. "The fun, healthy and active nature of the AVP tour matches the interests of our devotees, the integrity of our 100 percent juices and smoothies, and the overall personality of the Naked Juice brand."

Naked Juice focuses on preservative-free (thus "naked"), no-sugar-added 100 percent juices and juice smoothies, some of which are boosted with combinations of proteins, probiotics, vitamins, and herbs.

Highlights of the deal include:

-- Naked Juice will receive event-site signage, event-site retail space

and other event-site promotions, as well as tickets and hospitality.

-- Naked Juice will receive designation as "Official Fruit Juice and

Smoothie of the AVP Pro Beach Volleyball Tour"

For the latest news and information and to purchase tickets to upcoming AVP Crocs Tour stops, visit

Fans of the AVP Crocs Tour are encouraged to donate their worn-out Crocs to SolesUnited(SM) -- a first-of-its-kind recycled footwear donation program from Crocs, Inc., dedicated to providing new quality footwear to people in need worldwide. Used Crocs(TM) shoes will be collected at every AVP Crocs Tour stop and participating retail locations, after which the Crocs(TM) shoes are cleaned, ground into new material and made into new recycled shoes. To date, Crocs has donated over one million pairs of shoes. In 2008, the goal is to donate 2 million pairs of recycled shoes to those in need.

About AVP, Inc.

AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company's stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit

About The Naked Juice Company

Naked(R) Juice, a leader in the super-premium juice category, was founded and first marketed towel-to-towel on the beaches of Santa Monica, CA in 1983. The Naked Juice line of all-natural 100 percent juices, fruit juice smoothies and protein smoothies are made from the best bare-naked fruits and boosts with no added sugar, preservatives, artificial colors or flavors. Naked Juice is sold in supermarkets, club stores, health food stores and neighborhood markets throughout the nation. For more information, please visit

Forward Looking Statements

Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company's filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB.

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