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AVMA Unveils Improved Online Press Room to Help Journalists
Date:8/13/2009

and expanded to provide a wide array of useful photographs. The photographs are categorized for easy searching, and journalists are granted free and unlimited use of every photograph, no request necessary.

The story ideas page is one of the newest additions to the AVMA Press Room. Journalists can visit a story idea page on an important issue--such as animal fighting, animal welfare, avian influenza, West Nile virus, zoonotic disease, dog bites, food safety, household hazards and poisons, disaster preparedness or veterinary workforce shortages--and that page will offer a simple set of links to issue-specific press releases, photographs, Web resources, brochures, backgrounders, podcasts, audio files, videos, speeches and articles from the archives of the Journal of the American Veterinary Medical Association, among other resources.

On the AVMA Media Library, journalists can resource over a hundred audio news releases, public service announcements, podcasts and videos, all available immediately for download and broadcast on Web sites, radio stations and television. From intelligent videos on breaking news like H1N1 influenza to a deep archive of audio files on pets, horse ownership, livestock and veterinary medicine, the Media Library is another great example of the expanded resources for journalists on the AVMA Press Room.

For more information, please visit www.avma.org, and to visit the new and improved AVMA Press Room go to

SOURCE American Veterinary Medical Association
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