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AVMA Unveils Improved Online Press Room to Help Journalists
Date:8/13/2009

SCHAUMBURG, Ill., Aug. 13 /PRNewswire-USNewswire/ -- The American Veterinary Medical Association (AVMA) is unveiling a new online press room on its Web site after making multiple improvements to the tools and resources available to journalists.

The goal of the new AVMA Press Room is to make covering the complex and often controversial issues in veterinary medicine as easy as possible for journalists and also to help establish the AVMA as the preeminent source of information on animal health, animal welfare, pets, food safety, zoonotic disease and veterinary medicine and science.

"Before we set out to redesign the AVMA Press Room, we asked ourselves what a journalist needs to best do their job covering the AVMA, veterinary medicine, animal welfare and animal health," explains J.B. Hancock, director of the AVMA Communications Division. "Then we set out to deliver those resources in a quick and easy-to-use Web section.

"For example, we launched the photo gallery with hundreds of free photographs of AVMA leaders, veterinarians caring for animals, researchers and animals, because we know journalists are constantly in need of images to illustrate their articles. Our press room story ideas provide road maps to the vast resources of information on our Web site on a particular issue. We want to help journalists see the AVMA as their best resource of unbiased information on veterinary medicine. Journalists need to visit often, because we are constantly adding new photographs, podcasts, speeches and releases to the press room."

The photo gallery was set up about 12 months ago, and it has already been updated
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SOURCE American Veterinary Medical Association
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