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AVEENO(R) Announces Sponsorship and Kick-Off of The Skin Cancer Foundation's 'Road to Healthy Skin Tour' Presented by AVEENO(R) and Rite Aid
Date:5/2/2008

Cross-Country Tour to Offer Free Skin Cancer Screenings And Education about

Skin Cancer Prevention

SKILLMAN, N.J., May 2 /PRNewswire/ -- AVEENO(R) announces their sponsorship and the official kick-off of The Skin Cancer Foundation's "Road to Healthy Skin Tour." The tour will offer free full body skin cancer screenings, conducted by local board-certified dermatologists, in a private room inside a 38-foot customized RV. The tour kicks off May 2nd in New York City's Union Square, and will visit more than 50 cities at 100 different locations across the country through October 2008.

"Skin cancer is the most common form of cancer in the United States, diagnosed in a million people annually," says dermatologist Jeanine Downie, MD. "Skin cancer is also the most preventable and curable form of cancer if it is detected early. The goal of this tour is to educate people nationwide about the importance of getting an annual skin check with their doctor, and get the message out that it is crucial for everyone, no matter their skin color, to start wearing a sunblock with at least an SPF of 15 or higher everyday, all year long."

According to The Skin Cancer Foundation, skin cancer is among the fastest growing cancers in the US. However, 40 percent of people admit that they never use sunscreen and only 11 percent use an SPF 15 or higher daily. "AVEENO(R) is committed to educating the public about the dangers of the sun, and the importance of sun safety in helping to prevent skin cancer," says Alissa Hsu Lynch, Group Product Director of AVEENO(R). "By sponsoring this tour, we are confident we can help make a difference in growing awareness and prevention, so people can safely enjoy a healthy outdoor lifestyle.

At each tour stop, consumers will be invited to visit the RV and receive a quick, easy and potentially life-saving full body skin cancer screenings by local board-certified dermatologists. Informational material will be provided so that people can learn how to perform monthly skin checks at-home, and how to properly protect themselves from the sun on a daily basis. AVEENO(R) will also be distributing the AVEENO(R) CONTINUOUS PROTECTION(TM) Sunblock SPF 55, featuring the breakthrough sun protection technology complex, ACTIVE PHOTOBARRIER COMPLEX(TM). Specifically created to deliver optimal, broad and photostable UVA/UVB protection over time with proper use, ACTIVE PHOTOBARIER COMPLEX(TM) is a preventative step everyone can take in protecting skin from the sun's harmful rays.

For the tour schedule or to learn more about skin cancer prevention, please visit skincancer.org or aveeno.com.

About AVEENO(R):

AVEENO(R), one of the brands of the Johnson & Johnson Consumer Products Company, is the leader in ACTIVE NATURALS(R) technology, including oatmeal and soy. Recommended by dermatologists and pediatricians for over 60 years, the brand is committed to developing breakthrough product formulations with new and existing natural ingredients that are clinically proven to deliver real skincare benefits. The AVEENO(R) line includes skincare products for face, body, baby and sun protection.

All AVEENO(R) CONTINUOUS PROTECTION(TM) sunblock lotions and sprays contain the patented Active Photobarrier Complex(TM), specifically engineered to deliver very high, very broad and photostable UVA/UVB protection over time with proper use. In addition to featuring the breakthrough sun protection technology complex, AVEENO(R) adult sunblocks contain natural soy and vitamins A, C and E to help shield skin from environmental damage and even skin tone and texture, and AVEENO(R) Baby CONTINUOUS PROTECTION(TM) with SPF 55 contains natural colloidal oatmeal to help prevent moisture loss and soothe skin.

For more information about the AVEENO(R) brand and its product offerings, visit: http://www.aveeno.com.

About The Skin Cancer Foundation:

The first organization in the U.S. committed to educating the public and medical professionals about sun safety, The Skin Cancer Foundation is still the only global organization solely devoted to the prevention, detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information, visit http://www.skincancer.org, or call 1-800-SKIN-490.


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SOURCE AVEENO(R)
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