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AVEENO(R) Announces Kick-Off of The Skin Cancer Foundation's 2nd Annual 'Road to Healthy Skin' Tour Presented by AVEENO(R) and Rite Aid
Date:5/4/2009

s will develop skin cancer in the course of a lifetime. Despite these staggering statistics, 40 percent of people admit that they never use sunscreen and only 11 percent use an SPF 15 or higher daily. "AVEENO(R) is committed to educating people nationwide about the importance of early detection, the need for an annual skin exam, and the importance of wearing sunscreen every day, all year long - no matter their skin color," says Mike Marquis, Marketing Director for AVEENO(R). "By sponsoring this tour for a second year, AVEENO(R) is confident that we can continue to help raise awareness of skin cancer prevention and detection so people can safely enjoy a healthy outdoor lifestyle."

At each tour stop, visitors will be invited to visit the RV and receive a quick, easy and potentially life-saving full body skin cancer screening. Educational materials will be provided so that visitors can learn how to perform monthly skin checks at-home and how to properly protect themselves from the sun on a daily basis. Samples of the new AVEENO(R) POSITIVELY AGELESS(TM) Sunblock Lotion SPF 70 for Face will be distributed as well as AVEENO(R) CONTINUOUS PROTECTION(R) suncare products for adult and baby. All AVEENO(R) suncare products feature the patented breakthrough sun protection technology, ACTIVE PHOTOBARRIER COMPLEX(TM) specifically created to deliver optimal, broad and photostable UVA/UVB protection with proper use. Wearing sunscreens with the ACTIVE PHOTOBARRIER COMPLEX(TM) daily is a preventative step everyone can take in protecting skin from the sun's harmful rays.

For the tour schedule or to learn more about skin cancer prevention please visit www.SkinCancer.org or www.Aveeno.com.

About AVEENO:

AVEENO is one of the brands of Johnson & Johns
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