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AT&T Connects Healthy Moms and Babies Nationwide, Embraces 'text4baby' With Free Texts and Advocacy
Date:2/4/2010

DALLAS, Feb. 4 /PRNewswire-FirstCall/ -- AT&T* announced today that it is supporting a nationwide effort to help connect expectant mothers and families with weekly tips to support healthy pregnancies – and healthy babies – via text messaging.  It's called text4baby, and it's now available at no charge to expectant mothers across the country.

AT&T is joining CTIA – the Wireless Association and other wireless carriers and device manufacturers in the initiative, which is an educational program of the National Healthy Mothers, Healthy Babies Coalition (HMHB).  The text tips apply to expecting moms who are as early as four weeks into pregnancy, through the first twelve months of their children's lives.  All participating moms-to-be need to opt in is a wireless phone that receives texts.  

To opt in to text4baby, expectant family members can text BABY (for English-language tips) or BEBE (for Spanish-language tips) to 511411.  After providing information on the due date, the program will begin sending the user a weekly text message containing health and medical guidance timed for that week of the pregnancy.  

To help text4baby reach millions of families by Mother's Day 2010 with the good news and free text tips, AT&T is joining forces with well-known mom blogger Heather Spohr.  Named "Best Mommy Blogger of 2009" by thebump.com, Spohr's blog, "The Spohrs Are Multiplying," initially became popular as she detailed her family's experiences dealing with a high-risk pregnancy, an extended NICU stay and the difficulties of caring for a premature baby.

"As someone who has faced difficult pregnancies I know how important being informed is to your child's well-being," said Spohr. "This is why I am thrilled
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SOURCE AT&T Inc.
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