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AT&T Mobility and Brookdale Senior Living Host First 'Cell Phones for Seniors' Public Service Event in New York City

NEW YORK, Jan. 12 /PRNewswire-FirstCall/ -- AT&T Mobility announced today the first in a series of new public service events in New York City designed to benefit the city's mature population. The company will host the first "Cell Phones for Seniors" event in Manhattan on Tuesday, January 13th from 1 p.m. to 3 p.m. at The Hallmark Battery Park City -- 455 North End Avenue.

"We're delighted AT&T Mobility is hosting this free public service program for our residents," said Ulrich Wall, executive director for The Hallmark Battery Park City, a Brookdale Senior Living independent living community. "This is a vital learning experience for older adults who want to become more familiar with their wireless phones and learn more about staying connected with available technology."

Alan J. Gerson, New York City Councilman representing District 1 which includes Battery Park City, noted, "Today, it's more important than ever that mature adults learn how to use wireless phones. It's the way the world communicates. This training will not only help them take advantage of the many features offered by wireless technology, but increase their feeling of safety and security as well by knowing how to use their wireless phone in an emergency."

"We are very proud to be part of this initiative. Now more than ever more mature adults are embracing new technology such as wireless to stay connected to family and friends," added Tom DeVito, vice president and general manager of AT&T Mobility in New York/New Jersey. "More are sending text messages and are eager to learn about GPS wireless services and how to surf the Internet from their cell phone."

Participants from The Hallmark Battery Park City are encouraged to bring their wireless phone regardless of which wireless carrier they currently use. AT&T Mobility also will also have "practice" phones on-site. The session will cover everything from mobile phone basics, such as controlling the volume on your phone, to checking voice mail to storing a number in the phone's address book. Seniors can also learn about AT&T Mobility's Hearing Aid Compatible (HAC) options as well as how to send text messages and share pictures on their phones. Volunteers from the company will provide hands-on demonstrations and one-on-one instructional support.

During the event, Hallmark Battery Park City is encouraging attendees to drop off any old or used cell phones for Cell Phones for Soldiers. Proceeds from the recycled phones will be used by Cell Phones for Soldiers to buy long distance calling cards for our military overseas. For more information, visit

For the complete array of offerings from AT&T Mobility, visit

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at For more information, please review this announcement in the AT&T newsroom at

The Hallmark Battery Park City is a Brookdale Senior Living community. Brookdale Senior Living Inc. is the leading owner and operator of senior living communities throughout the United States. The company owns and operates independent living, assisted living, dementia care, skilled nursing and continuing care retirement centers. In all, Brookdale operates 550 communities in 35 states with a capacity to serve approximately 52,000 residents, as well as operating a dedicated rehabilitation and therapy group serving its communities and residents nationwide. Brookdale is committed to providing exceptional living experiences within properties that are purpose-built, designed and operated to help residents live well while achieving an Optimum Life(R). Brookdale Senior Living communities provide a daily experience of programs, services and care that are unique as a result of the collective talents and inspiration of the residents, their families, and its associates -- demonstrating Brookdale's promise of "Our People Make the Difference." Brookdale is a publicly-traded company (NYSE: BKD). For more information, visit

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