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ASU Student Startup’s Innovative Athletic Equipment Helps Athletes Minimize Risk of Head Injuries
Date:10/31/2013

he probability that the player suffered a concussion based on reasonable concussion proximities derived from clinical research. The device, which uses an accelerometer and a gyroscope to measure acceleration, has been proven to have a high level of accuracy in measuring force.

“Our goal is to minimize the risk associated with players continuing to play after suffering an undetected concussion,” said Gonzales, an MBA student in ASU’s W. P. Carey School of Business. “Ultimately this will help reduce the long-term health effects associated with repeated head trauma.”

The introduction of the FIT Guard comes amid growing awareness of the dangers of repetitive brain injuries in contact sports, particularly among young athletes. A study issued Oct. 30 by the Committee of Sports-Related Concussions in Youth reported that there is a “culture of resistance” when it comes to self-reporting of concussion symptoms by young athletes, who are reluctant to let down teammates, coaches and parents. The FIT Guard gives coaches and trainers an effective way to objectively evaluate the possibility of concussion, rather than relying on athletes to report their own symptoms.    

FIT is one of nearly 30 student startups in ASU’s Great Little Companies (GLC) Network. The campus-based program, which is managed by ASU’s Entrepreneurship and Innovation Group, supports up to 30 startups each year, providing $3,000 each in grant funding as well as direct mentoring through the Changemaker Central locations on each of ASU’s four campuses. ASU also fosters student entrepreneurship through the Edson Student Entrepreneur Initiative, which provides support to an additional 20 startups.

The Entrepreneurship and Innovation Group, launched in October 2010 as ASU Venture Catalyst, is a joint initiative between the Office of Knowledge Enterprise Development and Ari
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