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ASU Student Startup’s Innovative Athletic Equipment Helps Athletes Minimize Risk of Head Injuries
Date:10/31/2013

Scottsdale, Arizona (PRWEB) October 31, 2013

When Arizona State University graduate student Anthony Gonzales suffered a concussion during a multiplayer collision at a collegiate rugby game, he didn’t have any typical concussion symptoms. With no idea that he had just sustained a serious head injury, he attempted to keep playing.

Fortunately for Gonzales, a trained EMT who saw the collision recognized the possibility of concussion and intervened, recommending that he remain on the bench. Had Gonzales stayed in the game and absorbed another blow to the head, the damage to his brain could have been significant.

Determined to help other athletes minimize the risk of head injuries, Gonzales and ASU alumnus Bob Merriman founded Force Impact Technologies (FIT) earlier this year. And thanks to the company’s innovative new FIT Guard, athletes, coaches and trainers now have an effective tool to help assess whether a player has sustained a head injury.

The FIT Guard, which embeds force-detection technology into a mouth guard, is already garnering international attention for the company: FIT has been selected as one of 50 finalists in the Global Entrepreneurship Week (GEW) Startup Open, a global competition that recognizes the top startup companies founded in the last year. The 50 finalists have been deemed as the most promising ventures from around the world based on a range of criteria that includes strength of concept, growth projections and knowledge of the market. Startup Open winners will be announced during Global Entrepreneurship Week, which takes place Nov. 18-24.

The FIT Guard works by measuring the force of an impact and illuminating when the force exceeds a set threshold, providing a visual indicator of the level of force. Different colors are used to indicate different levels of force, each color correlating with t
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