At AREA48, participants from diverse backgrounds who have varied skill sets will learn to use new product development and Lean methodologies to turn ideas into solutions, products and services. The initiative’s practitioner-oriented approach allows participants to engage in hands-on activities ranging from prototyping products to establishing a social enterprise to turning a hobby into a business.
AREA48, which officially opens June 24, is housed in the former Bamboo Club restaurant at 699 S. Mill Ave. in Tempe. The location features team huddle spaces, areas for prototyping and testing products, classroom space for “pracademic” courses and a “showcase space” open to the public.
ASU Venture Catalyst will offer its highly successful Rapid Startup School at AREA48, with classes on topics ranging from customer development, fundraising, and business modeling to product development, marketing strategies, and intellectual property. In addition, ASU faculty who teach entrepreneurship and innovation will serve as academics-in-residence.
AREA48’s location is also an innovative way of solving the problem of vacant buildings that is so prevalent in urban and downtown areas throughout the country.
“Locating AREA48 in a vacant restaurant in the heart of downtown Tempe creates easy accessibility for all audiences,” McConnell said. “It allows us to connect ASU’s tremendously diverse students, faculty and staff with AREA48 participants, helping bridge the divide that often exists between a university and its local human and economic infrastructure. Not only does this help create diverse teams, it offers students a real-world experience that is very different from a typical internship or academic course.”
For more information about AREA48, pl
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