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ASGE's Birthday e-Card Reminds Recipients to Get Screened for Colorectal Cancer!
Date:3/9/2009

Study shows that sending screening reminders near a birthday increases colorectal cancer screenings

OAK BROOK, Ill., March 9 /PRNewswire-USNewswire/ -- The American Society for Gastrointestinal Endoscopy (ASGE) has created a birthday e-Card featuring cartoon characters Peter and Polly Polyp(TM) that reminds recipients age 50 and over to get screened for colorectal cancer, also referred to as colon cancer. According to a recent study from researchers in Norway, screening reminders sent during the holiday season in December or near an individual's birthday increased colorectal cancer screenings. If you have a loved one 50 or over who hasn't been screened for colorectal cancer, log on to www.screen4coloncancer.org to send ASGE's birthday e-Card and encourage them to take charge of their health and get screened!

"Receiving a birthday e-Card reminder to get screened for colorectal cancer is a fun way for people to let a loved one know that you care about their health and want them around for many more birthdays to come," said John L. Petrini, MD, FASGE, president of the American Society for Gastrointestinal Endoscopy. "March is National Colorectal Cancer Awareness Month and the ASGE encourages patients age 50 and over to talk to their doctor about getting screened for this largely preventable disease."

The animated flash e-Card depicts a birthday celebration with the main message "Don't let Peter and Polly Polyp(TM) crash your birthday party. Get screened for colon cancer today...Ask your doctor about getting screened for colon cancer, it could save your life." Senders can choose from two versions of the e-Card, one for a male recipient and one for a female recipient. Each card allows the sender to customize the card with a personal message.

ASGE has also created a Facebook page for Peter and Polly Polyp(TM). The Facebook page include
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SOURCE American Society for Gastrointestinal Endoscopy
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