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ARIZONA METH PROJECT Unveils Arizona's Anti-Meth Youth Pledge and Kicks Off Phase Two of Public Awareness Campaign
Date:9/12/2007

PHOENIX, Sept. 12 /PRNewswire/ -- Arizona's "Not Even Once(R)" Youth Pledge was revealed today, to mark the kick-off of phase two of the ARIZONA METH PROJECT mass media youth prevention and education campaign featuring hard-hitting television, outdoor and print advertising designed to prevent first-time Meth use. The new campaign elements were introduced alongside the "Not Even Once(R)" Youth Pledge -- a statewide grassroots effort that captured names and personal commentary from young people across Arizona committing to steer clear of Meth.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070912/LAW156)

"The ARIZONA METH PROJECT is fortunate to have so many community partners like the local anti-meth coalitions and the Boys & Girls Clubs who give young people an opportunity to personally interact with the 'Not Even Once(R)' message -- a message they have been hearing and seeing on television, radio, the Internet, in print and on billboards since April," said Arizona Attorney General Goddard, co-chair of the ARIZONA METH PROJECT Advisory Board. "As the ARIZONA METH PROJECT campaign raises the awareness about the dangers of Meth, I believe Arizona's youth and their parents will take the 'Not Even Once(R)' message very seriously."

Commenting on the project, Maricopa County Supervisor and Advisory Board Co-Chair Don Stapley shared, "From the moment we launched the Pledge, our coalition partners across the state were anxious to carry this manifestation of the "Not Even Once(R)" message into their community so that the conversation about this horrific drug could take place at a very grassroots level. Their enthusiasm, combined with the massive response from young people -- expressed through their personal signatures and comments -- reaffirms to me that phase two of the ARIZONA METH PROJECT is a much-needed effort and that we have only begun to scratch the surface."

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SOURCE ARIZONA METH PROJECT
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