Navigation Links
ARDS Promotes Awareness with New Campaign

This ARDS Awareness Video video was created generously by Accent Media, in PA, after the creative director lost his beloved mother to ARDS. Accent Media donated their time, expertise and dedication to help create awareness of Acute Respiratory Distress Syndrome (ARDS.)

Chicago, IL (PRWEB) July 27, 2009 -- Acute Respiratory Distress Syndrome (ARDS) may not be one of the most talked about medical conditions for good reason - it is often misunderstood and misdiagnosed. ARDS Foundation, based in Chicago, aims to educate people about the deadly disease that causes moderate to severe lung function with the launch of a new internet awareness campaign.

"This project has been very rewarding for those of us who have been directly touched by this devastating disease," said Eileen Rubin Zacharias, ARDS Foundation President and co-founder. "To have the support of leading experts from the medical and advertising communities who have also dealt with the effects of the disease is deeply appreciated."

ARDS Foundation teamed with award-winning Accent Media Group to produce a two-part video for viewing on websites such as, YouTube, FaceBook, and MySpace. The first segment serves as a traditional information piece designed to immediately educate people either facing the disease either personally or supporting someone diagnosed with ARDS, explained AMG Chief Creative Officer Chad Gutermuth. According to Gutermuth, the second segment shows the more "personal side" of ARDS by featuring interviews with ARDS Foundation co-founders and leading medical experts in ARDS treatment and research.

"My family was tragically introduced to ARDS last year when the disease claimed my mother as a victim," Gutermuth said. "I know what we went through when we had to deal with a misunderstood deadly disease that nobody seemed to want to - or even knew how to - talk about. ARDS Foundation pulled through for my family in a time of need, so it was great that my 'work family' was in a position to step up to the plate and help promote the Foundations' mission."

Rubin Zacharias said that she envisions the video as an integral tool for the medical community. She hopes that the campaign will serve as a catalyst for discussions about how hospital staffs can better support families battling the disease.

"I know that we will have great results if this campaign can do what we've intended for it to do," Rubin Zacharias. "We're into our first week of the campaign, and we've already received positive comments. We're confident that this will help people over time."

To view the video:

For more information about ARDS Foundation, please visit


Read the full story at

Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. S.C. BlueCross Creates Corporate Planning Unit, Promotes Davis to Vice President
2. MassMutual Promotes Debra Palermino to Senior Vice President of Human Resources
3. China Bionanometer Industries Corporation Promotes New Cosmetics Product Line in China
4. Vitasoy Promotes the Soy Breast Health Connection
5. AvMed Promotes Kirk Cianciolo to Senior Vice President and Chief Medical Officer
6. Lifespring Health Promotes Health and Fitness by Sponsoring Silicon Valley Marathon on November 3rd and 4th
7. Health Secretary Promotes Awareness of Diabetes, Urges Healthy Habits
8. The HealthCentral Networks Promotes Awareness of Diabetes
9. Ratcliff Promotes 11 Staff Members
10. FOXO factor promotes survival of oxygen-deprived cancer cells
11. Therap Services Promotes Allison Dudo to Assistant Director of Training
Post Your Comments:
(Date:11/24/2015)... ... November 24, 2015 , ... Chiropractic ... University-Kansas City (CU-KC), in Overland Park, Kansas. Benson, a fifth-trimester student in ... Carl S. Cleveland III on October 16. , “Katie is very excited and ...
(Date:11/24/2015)... ... November 24, 2015 , ... Sir Grout of Baltimore ... TrustDale certification. The award recognizes good companies for excellence in service and a ... grout, and hard surface restoration company earned this recognition after a thorough review ...
(Date:11/24/2015)... ... 2015 , ... Bibliomotion is thrilled to announce the launch of ... Diversity by Nancy M. Schlichting, Chief Executive Officer of Henry Ford Health ... the needs of patients and their families, shaped my desire to improve the system ...
(Date:11/24/2015)... ... November 24, 2015 , ... Dr. Kevin Day, local family ... community stress less this holiday season. During the Indiana winter months, Vitamin D ... and the team at AlignLife want to help provide the tools needed to combat ...
(Date:11/24/2015)... ... November 24, 2015 , ... All her life, Don Peck’s mother wondered if she was a ... might have been. After a 25-year search for information, Don and his aunt discovered ... a last name. Turns out, it was Don’s father who was descended from not ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... 24, 2015  Boston Scientific Corporation (NYSE: BSX ... Annual Healthcare Conference on December 8, in ... , vice president, Investor Relations, will participate in a ... approximately 8:35 a.m. ET. --> Susie Lisa ... 30-minute question-and-answer session with the host analyst beginning at ...
(Date:11/24/2015)... Nov. 24, 2015  Enova Illumination is pleased to ... Helsinki, Finland to combine their world ... the cutting edge of medical visualization: Enova is the ... the United States and Novocam is the ... provide the world,s most powerful battery-operated LED headlight with ...
(Date:11/24/2015)... -based Imprimis Pharmaceuticals, Inc. (NASDAQ: IMMY ... production and dispensing of novel compounded pharmaceuticals.  The ... including ophthalmology, urology, sinus and integrative medicine.  Imprimis ... four facilities located in California ... New Jersey and Pennsylvania.  For more ...
Breaking Medicine Technology: