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APHA 2010: Attacking the drinking culture on college campuses from different directions
Date:11/10/2010

ferent anti-binge drinking and responsible drinking and driving campaigns.

Here are some of the findings:

  • The average number of drinks consumed in a week declined by 15.9 percent for the freshmen but only 7.5 percent for the comparison group
  • The percentage of students who drank at least once a week declined by 17.5 percent for the freshmen compared to 6.7 percent for the comparison group
  • The percentage of students binge drinking declined by 12.2 percent among freshmen and by 1 percent for the comparison group.

Seo said these results are very encouraging but the study found some areas of concern. The freshmen in the study, for example, showed no significant changes in their perceptions that drinking helps them connect with peers, serves as a mechanism for male bonding or female bonding, or allows people to have more fun. The comparison group, he said, showed an unfavorable change in perceptions that drinking alcohol makes it easier to deal with stress and facilitates a connection with peers.

"This might be interpreted that the perceived benefits of drinking might not affect drinking behavior as much as one could expect. That is, drinking may not necessarily happen because one sees the direct benefit of drinking, given the substantial improvements in drinking behavior as well as in drinking norms and consequences observed in this study," said Seo, adding that these changes were unexpected and need further research.


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Contact: Dong-Chul Seo
seo@indiana.edu
812-855-9379
Indiana University
Source:Eurekalert

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