ANTHELIOS 40 Sunscreen with Mexoryl(TM) SX From the brand trusted for over 15 years worldwide to offer high UVA ... ( NEW FDA APPROVAL: THE HIGHEST UVA ...)

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ANTHELIOS 40 Sunscreen with Mexoryl(TM) SX From the brand trusted for over 15 years worldwide to offer high UVA protection

Date:4/18/2008

NEW FDA APPROVAL: THE HIGHEST UVA & UVB PROTECTION IN A SUNSCREEN WITH

MEXORYL(TM) SX

NEW YORK, April 18 /PRNewswire/ -- La Roche-Posay, the brand recommended by 25,000 dermatologists worldwide, announces the FDA approval of ANTHELIOS 40 with the highest photostable UVA and UVB protection available in a sunscreen with Mexoryl(TM) SX. ANTHELIOS 40 Sunscreen is a revolutionary outdoor use sunscreen for the face and body, specifically tested for safety on those with the photosensitive skin disorder, Polymorphous Light Eruption (PMLE).

Photosensitivity is a pervasive issue for people suffering from a variety of photosensitive conditions including, but not limited to, PMLE, Photoallergic Eruption (sun allergies), Phototoxicity, Solar Uticaria (sun rashes) and autoimmune disease. In fact, it is estimated that up to 17% of the US population alone experience symptoms related to PMLE as a result of UV (primarily UVA) exposure(1). These figures are likely understated as many potential patients do not seek treatment for proper diagnosis. In approximately 50% of those affected, the action spectrum is actually UVA rays(2).

UVA rays penetrate deeper than UVB rays and can result in significant skin damage ranging from premature skin aging to skin cancer. It is therefore essential to protect oneself against these harmful rays, especially for those that are more susceptible to the risks associated with UV exposure as a result of photosensitive disorders or autoimmune disease. Proper broad spectrum photo-protection that is effective and safe is an indispensable tool to help manage these very real dangers. According to Dr. Vincent Deleo (board certified New York - Los Angeles based dermatologist), "UV exposure and its related risks are a big concern in my own practice where I see many patients who are photosensitive either because of the drugs they take, skin type or even an autoimmune disease. They absolutely need effective
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ANTHELIOS 40 Sunscreen with Mexoryl(TM) SX From the brand trusted for over 15 years worldwide to offer high UVA ...( NEW FDA APPROVAL: THE HIGHEST UVA ...),Health