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ANTHELIOS 40 Sunscreen With Mexoryl(TM) SX Now Available to Consumers in the US
Date:7/1/2008

S 40: With the highest UVA and UVB protection available in a sunscreen with Mexoryl(TM) SX, ANTHELIOS 40 follows the same strict formulation charter representative of the La Roche-Posay line of products that caters to all skin conditions, including very sensitive. The product is non-comedogenic, fragrance free, PABA-free, and dermatologist- tested. ANTHELIOS 40 is the newest addition to the existing La Roche-Posay Anthelios franchise, which includes ANTHELIOS SX Daily Moisturizing Cream with SPF 15, and ANTHELIOS 15 Water Resistant Sunscreen Cream.

About LA ROCHE-POSAY

La Roche-Posay is the brand recommended by 25,000 dermatologists worldwide offering adjunctive therapy daily skincare and in-office chemical peel products formulated with highly concentrated ingredients targeting every skin's needs. Products are tested on sensitive skin. Its daily use products include formulations that are based on thermal spring water rich in selenium, a powerful antioxidant. Formulations are clinically proven for safety and efficacy that enhance overall treatment results and reduce related side effects that can improve consumer quality of life. Its range of professional products is composed of in-office procedures, including chemical peels as well as pre and post care products / protocols to increase procedure efficacy and optimize safety.

ANTHELIOS 40 Sunscreen from La Roche-Posay has a suggested retail price of $29.50 and can be purchased at select physicians' offices, CVS/pharmacy, Duane Reade, Longs and Brooks locations with Dermo-Skincare Centers, and online at http://www.anthelios.com. To learn more about ANTHELIOS 40 Sunscreen, please contact Amy Wein, Vice President of Creative Media Marketing at 212.979.8884 or amy@cmmpr.com.

(1) La Roche-Posay has offered high UVA protection with Mexoryl in UV protection products for 15 years worldwide. Anthelios SX and Anthe
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SOURCE La Roche-Posay
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