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ANTHELIOS 40 Sunscreen With Mexoryl(TM) SX Now Available to Consumers in the US
Date:7/1/2008

f sun filters. ANTHELIOS 40 contains the highest concentration of Mexoryl(TM) SX, the organic, stable sun filter designed to protect skin from the short UVA waves and provide enhanced overall UVA protection. Mexoryl(TM) SX is particularly effective against short UVA waves and is a key ingredient in ensuring this essential complete broad-spectrum protection. Unlike many other sunscreen filters that offer UVA protection, Mexoryl(TM) SX is highly photostable and has been shown to maintain activity for up to five hours in laboratory testing. This breakthrough innovation is the culmination of many years of research and testing. The result is demonstrated efficacy and safety that is supported by 87 non-clinical toxicology studies, 29 clinical studies (including 21 clinical pharmacology studies) tested on over 2,500 patients. Mexoryl(TM) SX was first patented in 1982 in Europe by L'Oreal and has a long history of safety and efficacy studies worldwide. La Roche-Posay was the first to launch Mexoryl(TM) SX in a sunscreen formula in Europe over 15 years ago and then most recently in the U.S. in 2006.

For the first time in the U.S., this FDA-approved, breakthrough formulation also combines 5% Titanium Dioxide (an inorganic sun filter) with 2% Avobenzone (an organic sun filter) to provide an enhanced formulation with complete broad spectrum protection. No other company is able to provide the combined UVA protective benefits of any physical blocker with stabilized Avobenzone in one formula.

Finally, a patented stabilized combination of Avobenzone (Parsol 1789) and Octocrylene provide UVB and long UVA coverage.

With this synergistic combination of ingredients, ANTHELIOS 40 has the highest UVA and UVB protection available in a sunscreen with Mexoryl(TM) SX for those who are serious about sun protection. For outdoor use, it should be used as a key prevention tool against the risks associated with exposure to harmful UVA and UVB rays.

Benefits of ANTHELIO
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SOURCE La Roche-Posay
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