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ANTHELIOS 40 Sunscreen With Mexoryl(TM) SX Now Available to Consumers in the US
Date:7/1/2008

The Highest UVA & UVB Protection in a Sunscreen With Mexoryl(TM) SX

Available Nationwide

NEW YORK, July 1 /PRNewswire/ -- La Roche-Posay, the brand trusted for over 15 years worldwide to offer exceptional UVA protection(1), announces the availability of ANTHELIOS 40 Sunscreen with the highest photostable UVA and UVB protection available in a sunscreen with Mexoryl(TM) SX . ANTHELIOS 40 Sunscreen is a revolutionary new outdoor use SPF 40 sunscreen for the face and body, specifically tested for safety on those with the photosensitive skin disorder, Polymorphous Light Eruption (PMLE)(4).

Starting July 1st, ANTHELIOS 40 will be available at select physicians' offices, CVS/pharmacy (at their pharmacy counters), Duane Reade, Longs and Brooks locations with Dermo-Skincare Centers, and online at http://www.laroche-posayus.com.

Photosensitivity is a pervasive issue for people suffering from a variety of photosensitive conditions including, but not limited to, PMLE, Photoallergic Eruption (sun allergies), Phototoxicity, Solar Uticaria (sun rashes) and autoimmune disease. In fact, it is estimated that up to 17% of the US population alone experience symptoms related to PMLE as a result of UV (primarily UVA) exposure(2). These figures are likely understated as many potential patients do not seek treatment for proper diagnosis. In approximately 50% of those affected, the action spectrum is actually UVA rays(3).

La Roche-Posay ANTHELIOS 40 is the new FDA approved sunscreen for outdoor- use that has the highest UVA and UVB protection available in a sunscreen with Mexoryl(TM) SX to meet these needs. Having been tested for safety on special populations including those with photosensitive skin, such as PMLE(4), this formula provides a unique and synergistic combination of sun filters.

About ANTHELIOS 40

Innovation: A unique synergistic combination o
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SOURCE La Roche-Posay
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