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AMBI(R) Introduces SOFT & EVEN(TM)
Date:4/1/2008

The New Body Care Line for Women With Melanin-Rich Skin Tones

SKILLMAN, N.J., April 1, 2008 /PRNewswire-FirstCall/ -- Consumer studies have shown that 59% of women with melanin-rich skin tones between the ages of 25 and 54 experience dry skin on a regular basis,[1] however the condition is not the only skin concern for these women. Women with richer skin tones face other unique challenges in keeping their skin soft and even-toned due to the excess melanin in their skin that often leaves behind darks marks and hyperpigmentation, which is usually the result of overexposure to the sun. Stretch marks are also a common problem and are often linked to a sudden change in hormones or dramatic weight loss or weight gain. To address these specific concerns AMBI(R), a leader in skincare for women with melanin-rich skin tones, developed the SOFT & EVEN(TM) body care line formulated with ingredients derived from nature to hydrate skin and visibly improve tone and texture.

"I repeatedly see women who are not using enough moisturizer, or any at all," says Dermatologist Dr. Jeanine Downie of Image Dermatology in Montclair, New Jersey and co-author of the book "Beautiful Skin of Color." "Moisturizers are a must, especially for women with darker skin because the skin has a tendency to appear dry or 'ashy' when it's not well-lubricated. I advise my patients to apply moisturizer three times per day, immediately after showering in the morning when skin is slightly damp and better able to hold in moisture, when they arrive home after work, and before bed." The AMBI(R) SOFT & EVEN(TM) product offerings include key ingredients like oils and shea butter to provide an intense boost of moisturization. The AMBI(R) SOFT & EVEN(TM) Creamy Oil Lotion is a 2-in-1 body oil lotion that contains hydrating ingredients to restore skin's elasticity, enabling it to provide long-lasting moisturization for 24 hours.

The quest for smooth and even-toned skin has led many women
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SOURCE Johnson & Johnson Company
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