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AMA Foundation and ReachMD Collaborate to Broadcast Excellence in Medicine Awards
Date:3/12/2008

ReachMD Satellite Radio XM Channel 157 to air awards ceremony synopsis

CHICAGO, March 12 /PRNewswire-USNewswire/ -- The American Medical Association (AMA) Foundation Excellence in Medicine Awards will be broadcast for the first time on ReachMD, an innovative communications company providing advanced healthcare information and education for medical professionals. The awards ceremony will take place on March 31st at the Grand Hyatt in Washington D.C. ReachMD's XM Radio Channel 157 will air a synopsis of the awards ceremony and interviews with the recipients April 7th-13th on the channel and streaming online at http://www.reachmd.com.

Six physicians will be honored with awards representing the highest ideals of medical service during the sixth annual AMA Foundation Excellence in Medicine Awards presented in association with the Pfizer Medical Humanities Initiative. These physicians will be recognized for their compassion, leadership, excellence and integrity. Their accomplishments range from the creation of a free clinic, to bridging the gap in health disparities, to advocacy efforts that will reshape our health care system.

"This partnership will convey the inspirational stories of our 'heroes in medicine' to a wider audience," said AMA Foundation president Barbara Rockett, M.D. "It is our hope that the award recipients will motivate others in the health care industry to make a difference, in any way they can, in providing health care to underserved individuals. The ReachMD broadcast will help to spread this message."

ReachMD provides thought-provoking medical news and information to healthcare practitioners. Established to help increasingly time-constrained medical providers stay abreast of new research, treatment protocols and continuing education requirements, ReachMD delivers innovative and informative radio programming via XM Satellite Radio Channel 157 and online streaming developed by doctors for doctors.

As the philanthropic arm of the American Medical Association, the AMA Foundation is committed to advancing healthcare in America through programs in medical education, research and public health. For more information, please visit http://www.amafoundation.org or call (312) 464-4200.


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SOURCE American Medical Association Foundation
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