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ALEVE-D(R) Sinus & Cold Offers Option for the More Than 50% of Consumers Not Satisfied with Current Sinus Medication
Date:10/22/2007

MORRISTOWN, N.J., Oct. 22 /PRNewswire/ -- Bayer Consumer Care announces the availability of the newly-named ALEVE-D(R) Sinus and Cold (formerly ALEVE Cold and Sinus), combining a long-lasting nasal decongestant with the pain-relieving power of ALEVE (naproxen sodium) for all-day relief from multiple sinus and pain symptoms.

The combination of ingredients in ALEVE-D address consumer concerns as identified in a recent survey of adults who suffer from sinus symptoms. More than half of those polled (56 percent) say they are not completely satisfied with their current sinus medication, reporting that their medication does not last long enough (65 percent) and that they need more than one product to completely relieve their symptoms (62 percent). The symptoms most commonly experienced by those surveyed are stuffy nose or nasal congestion (89 percent), sinus congestion (78 percent) and headache (73 percent).

The active ingredients in ALEVE-D, pseudoephedrine (PSE) and naproxen sodium combine to provide 12 hours of relief from symptoms including sinus pressure, headache, and nasal and sinus congestion.

"Consumers rely on the ALEVE family of products for long-lasting relief," said Jay Kolpon, Vice President, Marketing and New Business Development, Bayer Consumer Care. "With ALEVE-D, we are offering consumers the power of ALEVE combined with the proven effectiveness of pseudoephedrine in one pill that provides 12 hours of relief from sinus and pain symptoms."

Each ALEVE-D caplet contains naproxen sodium (220mg) and PSE HCL (120mg). Adults and children 12 years and older may take one caplet every eight to 12 hours while symptoms last, and should not exceed two capsules in a 24-hour period. ALEVE-D is available exclusively behind the pharmacy counter without a prescription.

For more information, visit http://www.AleveD.com.

About ALEVE and ALEVE-D

Since its introduction as an OTC
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SOURCE Bayer Consumer Care
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