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ALDO Supports World AIDS Day by Donating 100% of Proceeds for Newest 'ALDO Fights Aids' Product
Date:11/24/2008

be at the core of our business values."

The designs of the AFA bracelets originated from the artwork done by children of the Rebero Orphan Center of Rwanda, who were asked to draw what their idea of "Love for Life" meant to them. ALDO is proud to have supported YouthAIDS' HIV prevention efforts in Rwanda including the work of the Rebero Orphan Center. The center brings together and cares for victims and orphans of the Rwandan Genocide, all of whom have lost either one or both of their parents in the genocide or to HIV/AIDS. Even amidst a climate of hardship, the resulting images were filled with messages of peace, hope and happiness. The beauty of their renderings has been captured and transcribed onto these limited-edition Love for Life bracelets, which are available in two women's styles - a gold tone and a silver tone, as well as a silver plated rubber wristband version for men. All bracelets retail for $5.00 each with 100% of the net proceeds benefiting YouthAIDS.

"YouthAIDS is proud to once again partner with ALDO. Their vision and innovation are a constant inspiration," says Kate Roberts, Founder and Director of YouthAIDS. "Buying the Love for Life bracelets is a simple and easy way to affect the lives of millions of young people around the world."

15 million children around the world have been orphaned by HIV/AIDS, losing one or both parents to the disease. One child dies every minute. Youth are most at risk for contracting HIV. Every 15 seconds, a young person between the ages of 15-24 becomes infected with HIV/AIDS; 50% of all new infections occur among this age group, and most do not know they carry this deadly virus. ALDO and YouthAIDS are determined to reverse this trend.

About ALDO

A privately held company, ALDO specializes in high-quality fashion foot wear and accessories offering an unparalleled shopping experience with an ene
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