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ALDO Supports World AIDS Day by Donating 100% of Proceeds for Newest 'ALDO Fights Aids' Product
Date:11/24/2008

ALDO Continues the Fight Against AIDS with their "Love for Life" Limited Edition Bracelets

MONTREAL, Nov. 24 /PRNewswire/ --ALDO, a global fashion footwear and accessories brand, in partnership with YouthAIDS, an HIV/AIDS education and prevention program of the global health organization Population Services International, continues their fight against AIDS by offering Love for Life bracelets. ALDO has given more than $10 million to AIDS-related causes since the company's inception. In conjunction with World AIDS Day, December 1st, these limited edition ALDO Fights AIDS items are available at all ALDO, ALDO Accessories and ALDO Outlet stores, as well as online at www.aldoshoes.com. ALDO will donate 100% of the net proceeds from the sale of the bracelets to YouthAIDS.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070625/NYM073LOGO-A )

ALDO has generated millions of dollars with their public awareness campaigns and helped educate and protect young lives from infection in more than 60 countries; the influence of the ALDO Fights AIDS campaign has been immense. Since it launched in fall 2005, ALDO has raised over $3.2 million for YouthAIDS, impacting the lives of millions of young people around the world. ALDO hopes to build on this success by continuing to raise awareness about HIV/AIDS as well as raise funds for the fight against this pandemic.

"As an inherent part of the company's philosophy, ALDO has supported the fight against AIDS since 1985," says David Bensadoun, Vice President of ALDO. "Our current Love for Life bracelets, designed by orphans in Rwanda, will generate at least another $300,000 to the over $10 million that we have raised for AIDS-related causes. This commitment is part of our heritage and will continue to be at the core of our business values."

The designs of the AFA bracelets originated from the artwork done by children of the Rebero Orphan Center of Rwanda, who were asked to draw what their idea of "Love for Life" meant to them. ALDO is proud to have supported YouthAIDS' HIV prevention efforts in Rwanda including the work of the Rebero Orphan Center. The center brings together and cares for victims and orphans of the Rwandan Genocide, all of whom have lost either one or both of their parents in the genocide or to HIV/AIDS. Even amidst a climate of hardship, the resulting images were filled with messages of peace, hope and happiness. The beauty of their renderings has been captured and transcribed onto these limited-edition Love for Life bracelets, which are available in two women's styles - a gold tone and a silver tone, as well as a silver plated rubber wristband version for men. All bracelets retail for $5.00 each with 100% of the net proceeds benefiting YouthAIDS.

"YouthAIDS is proud to once again partner with ALDO. Their vision and innovation are a constant inspiration," says Kate Roberts, Founder and Director of YouthAIDS. "Buying the Love for Life bracelets is a simple and easy way to affect the lives of millions of young people around the world."

15 million children around the world have been orphaned by HIV/AIDS, losing one or both parents to the disease. One child dies every minute. Youth are most at risk for contracting HIV. Every 15 seconds, a young person between the ages of 15-24 becomes infected with HIV/AIDS; 50% of all new infections occur among this age group, and most do not know they carry this deadly virus. ALDO and YouthAIDS are determined to reverse this trend.

About ALDO

A privately held company, ALDO specializes in high-quality fashion foot wear and accessories offering an unparalleled shopping experience with an energetic vibe. Built on the core values of Love, Integrity and Respect, the company places a premium on working to enrich the communities in which its employees live and work. Founded in 1972 by Aldo Bensadoun, the ALDO Group operates over 1,300 stores in 40 countries throughout the world, including Canada, Europe, Australia, The Middle East, Africa and Asia.

About YouthAIDS

YouthAIDS, an education and prevention program of PSI, uses media, pop culture, music, theatre and sports to stop the spread of HIV/AIDS and reach 600 million young people in more than 60 countries with life-saving messages, products, services and care. For more information, please visit: www.youthaids.org.

Impact of ALDO Fights AIDS

The ALDO Fights AIDS initiative has generated over $3 million since first launching their 2005 public awareness campaign and helping to educate and protect over 100,000 young lives from infection in more than 60 countries worldwide. For more information and to purchase a bracelet, please visit: www.youthaids-aldo.org.


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