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ALDO Supports World AIDS Day by Donating 100% of Proceeds for Newest 'ALDO Fights Aids' Product
Date:11/24/2008

ALDO Continues the Fight Against AIDS with their "Love for Life" Limited Edition Bracelets

MONTREAL, Nov. 24 /PRNewswire/ --ALDO, a global fashion footwear and accessories brand, in partnership with YouthAIDS, an HIV/AIDS education and prevention program of the global health organization Population Services International, continues their fight against AIDS by offering Love for Life bracelets. ALDO has given more than $10 million to AIDS-related causes since the company's inception. In conjunction with World AIDS Day, December 1st, these limited edition ALDO Fights AIDS items are available at all ALDO, ALDO Accessories and ALDO Outlet stores, as well as online at www.aldoshoes.com. ALDO will donate 100% of the net proceeds from the sale of the bracelets to YouthAIDS.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070625/NYM073LOGO-A )

ALDO has generated millions of dollars with their public awareness campaigns and helped educate and protect young lives from infection in more than 60 countries; the influence of the ALDO Fights AIDS campaign has been immense. Since it launched in fall 2005, ALDO has raised over $3.2 million for YouthAIDS, impacting the lives of millions of young people around the world. ALDO hopes to build on this success by continuing to raise awareness about HIV/AIDS as well as raise funds for the fight against this pandemic.

"As an inherent part of the company's philosophy, ALDO has supported the fight against AIDS since 1985," says David Bensadoun, Vice President of ALDO. "Our current Love for Life bracelets, designed by orphans in Rwanda, will generate at least another $300,000 to the over $10 million that we have raised for AIDS-related causes. This commitment is part of our heritage and will continue to
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