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AIDS.gov Goes 2.0: Government HIV/AIDS Website Now Features a Blog, Podcasts, and More
Date:5/7/2008

WASHINGTON, May 7 /PRNewswire-USNewswire/ -- The HHS Office of HIV/AIDS Policy announced today that the Web site AIDS.gov, a gateway to all federal domestic HIV /AIDS information and resources, now has an innovative look and feel that incorporates a blog, podcasts, and other new media tools.

The blog (http://blog.aids.gov), one of AIDS.gov's latest features, focuses on using new media -- interactive forms of communication based on the Internet - in the fight against HIV/AIDS. The blog addresses topics such as podcasts, social networks (e.g. MySpace and Facebook), mobile phone text messaging, and Web site usability and accessibility.

HHS, which hosts AIDS.gov, developed the site with input from public health experts, representatives of HIV/AIDS service organizations, federal employees, people living with HIV/AIDS, and the general public. AIDS.gov was first launched on Dec. 1, 2006, which is World AIDS Day.

"As we approach the 27th year of this epidemic, new media tools are an effective and interactive way to deliver information to and engage with AIDS service providers, health departments, federal partners, community partners, and the general public," said Miguel Gomez, director of AIDS.gov.

Visitors to AIDS.gov can listen to and view a monthly podcast series, Conversations on AIDS.gov, directly on the site, as well as download episodes. Each episode features a brief interview with a government official about topics impacting the lives of people living with, or at risk for, HIV/AIDS. The address is http://www.aids.gov/podcast/aids_podcast.html.

One of AIDS.gov's other added features is that visitors can subscribe to an RSS feed to receive updates when new information is added to the site. This enables subscribers to have information delivered to them, instead of having to constantly check the site for it.
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SOURCE U.S. Department of Health and Human Services
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