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AIDS Ignorance: One-Third of Adults Admit Little or No Knowledge of Pandemic
Date:11/29/2007

Survey: The More You Know, the More You Care About AIDS

World Vision U.S. President Issues Call to Action for World's Leaders to 'Put a Face on the Pandemic'

UNITED NATIONS, Nov. 29 /PRNewswire-USNewswire/ -- More than 25 years after HIV was discovered, one-third of the people in seven wealthy nations admit they know little or nothing about the global HIV and AIDS epidemic, and one-fourth believe the problem is "greatly exaggerated," according to a survey released today by World Vision, the international humanitarian organization.

Ironically, 80 percent of the respondents believe their governments should do much more to help children orphaned by AIDS and AIDS-related illnesses around the world, but only 44 percent are willing to pay more in taxes to help fund prevention, treatment, research and care.

"This survey reconfirms what all of us on the front lines of the AIDS battle know -- leaders must put a face on the pandemic because, for people to take action, AIDS must affect them in a personal way," says Richard E. Stearns, president of World Vision, U.S. "While some of these survey results present daunting challenges, we can be encouraged with the finding that the more people know about AIDS, the more compassionate they are toward those directly affected by it."

In addition, the survey, conducted by Ipsos Public Affairs, the global polling and market research firm, reveals that 90 percent of the respondents believe there is a "moral obligation" to try to prevent people from being infected with the AIDS virus.

"The fact that nine out of 10 across all seven nations agree on this issue of a moral obligation is extraordinary," says Sam McGuire, senior vice president of Ipsos Public Affairs. "These are extremely high levels and it shows that we must continue striving to find a solution."

The seven nations surveyed were: Canada, France, Germany, Italy, Japan, the United Kingdom and the United States, a
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SOURCE World Vision
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