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AIDS Campaign Targets Neglected Segment of Black America
Date:1/13/2010

ans than among whites," according to Timothy G. Heckman, Ph.D. "Older people do not consider themselves at risk. Physicians rarely talk to older patients about sex or other risk behaviors."

"Trump AIDS is an unprecedented event that will provide Black people who are not actively engaged in the HIV battle with access to important health information," says Black AIDS Institute COO Aron Myers.  "This is a tremendous opportunity for the Atlanta community and good citizenship for all."

"There's no way to end the AIDS epidemic in Black communities without targeting this population," adds Black AIDS Institute founder and CEO Phill Wilson. "The Black AIDS Institute has spent the last decade meeting Black folks where they are. Trump AIDS is a perfect example of identifying an indigenous pastime in our community and using it to deliver culturally effective messaging. Everything about this effort, from the date and city where we launch the campaign to celebrity co-chairs -- Danny Glover and Jackee Harry -- celebrate the Black experience."

Participants will be encouraged to become involved in the fight to end the AIDS epidemic in the Black community while having fun and potentially winning prizes.

Trump AIDS is a service mark of the Black AIDS Institute.

About the Black AIDS Institute

Founded in May of 1999, the Black AIDS Institute is the only national HIV/AIDS think tank focused exclusively on Black people. The Institute's Mission is to stop the AIDS pandemic in Black communities by engaging and mobilizing Black institutions and individuals in efforts to confront HIV. The Institute interprets public and private sector HIV policies, conducts trainings, offers technical assistance, dissemin
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SOURCE Black AIDS Institute
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