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AIDS Campaign Targets Neglected Segment of Black America
Date:1/13/2010

ATLANTA, Jan. 13 /PRNewswire-USNewswire/ -- More than a third of new HIV infections in the U.S. occur in people over 40 years old. Yet there have been very few campaigns targeting this population. The Black AIDS Institute, the nation's only think tank devoted exclusively to combating AIDS among African Americans, is about to change that.

The Institute has found an innovative way to help Black people ages 40 and up become more aware of the HIV/AIDS risk among people their age, while simultaneously raising money to fight the disease in Black communities. The campaign, supported by local organizations, is called Trump AIDS.  It leverages the traditional Black pastime of bid whist, a popular card game among Black Americans, as a unique way to convene and educate this often overlooked HIV/AIDS demographic.

Trump AIDS will launch in Atlanta, Georgia, on Martin Luther King Jr. weekend, January 15 – 17, 2010 at the Clarion Hotel.  The Atlanta event is the first of 30 tournaments and health fairs being held across the nation between January and October, and will culminate with a national bid whist tournament and health fair in Las Vegas, Nevada. For a complete list of cities hosting events and to register, please visit www.TrumpAIDS.org.

"AIDS does not only affect a select demographic such as youth, women or gay men," says Actor and AIDS Activist Danny Glover, who is a celebrity co-chair of Trump AIDS. "It affects all groups of people. That is why Trump AIDS is such an important campa
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SOURCE Black AIDS Institute
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