The campaign encourages Hispanic adults to visit a comprehensive Web site, http://www.ahrq.gov/superheroes. The site provides tips on ways to stay healthy and talking with your doctor, recommendations on preventive testing, help in understanding prescriptions, a quiz and glossary of medical terms as well as links to other resources that provide health information.
Public service advertisements are being distributed to approximately 2,500 Spanish-language media stations nationwide this week. Per the Ad Council's donated media model, all of the new public service advertisements will air and run in advertising time and space donated by the media. AHRQ will also further the reach of the campaign by asking leading Hispanic advocacy groups, employers, insurers and others to help relay the messages to their audiences.
The Agency for Healthcare Research and Quality (http://www.ahrq.gov) is part of the U.S. Department of Health and Human Services. AHRQ's mission is to improve the quality, safety, efficiency and effectiveness of health care for all Americans. AHRQ's research helps people make more informed decisions and improve the quality of health care services.
The Advertising Council
The Ad Council (http://www.adcouncil.org) is a private, non-profit
organization that marshals talent from the advertising and communications
industries, the facilities of the media, and the resources of the business
and non-profit communities to produce, distribute and promote public
service campaigns on behalf of non-profit organizations and government
agencies in issue areas such as improving the quality of life for children,
preventive health, education, community well-being, environmental
|SOURCE Agency for Healthcare Research & Quality|
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