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AHP Recession Survey of Nonprofit Health Care Officials Finds Almost Half Expect Reduced Giving in 2009, Leading to Cuts in Hospital Construction and Equipment Purchases
Date:1/5/2009

in 2009, foreseeing average declines in giving of about 17 percent. Forty percent of respondents expect cuts to their operating budgets, with an average reduction of about 12 percent, the AHP recession survey found. Sixty-three percent report they will scale back on special fundraising events such as canceling high-end galas.

"Despite the deepening recession, hospitals and health care systems will continue to exercise skill, planning and patience in order to raise scarcer donations which are designed to serve both the insured and uninsured," said William McGinly, AHP president and CEO. "Increasing numbers of health care systems, hospitals and foundations affiliated with AHP are beginning to benchmark their fundraising data. This enables them to better evaluate their strategies and convince donors, board members, hospital leaders, elected officials and the public that they are accountable for the gifts they receive and are using those limited funds in the most cost effective and transparent manner."

Members of the Association for Healthcare Philanthropy include fundraising professionals, development staff, public relations professionals, trustees, marketing professionals, administrators, and executives interested in health care fundraising. In 2003, AHP launched its Performance Benchmarking Service, which establishes standard metrics and industry best practices for fundraising success.


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SOURCE Association for Healthcare Philanthropy
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