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AHIMA National Consumer Awareness Campaign Urges Patients to Assume Responsibility of Personal Health Records

'HI Time' seniors, parents, caregivers & chronically ill managed their own

personal health info

PHILADELPHIA, Oct. 8 /PRNewswire/ -- The American Health Information Management Association, the nation's oldest and largest organization of its kind, will ask select groups of Americans to start maintaining their own health information by proactively developing personal health records for themselves, their children and ailing loved ones. At its 79th Annual Convention and Exhibit, AHIMA leaders today announced a national consumer awareness campaign called "It's HI Time, America!" scheduled to roll out in the early weeks of 2008.

"It's HI Time, America!" will ask healthcare consumers, especially seniors, parents raising children, caregivers and those living with chronic conditions to log on to, a user-friendly Web site that is informational and void of all advertisements. The site offers a full menu of options that include a step-by-step guide to create a PHR and how-to information on obtaining medical records, privacy rights and downloadable personal health record forms.

"This campaign is all about patient-centric healthcare in America and the need for many of us to really get ahead of the curve in learning to access and use their personal health information," said Linda Kloss, RHIA, FAHIMA and AHIMA chief executive officer. "It is, literally, high time patients understood the importance over their personal health information because of the high stakes involved."

The new campaign will make AHIMA's role in patient advocacy more apparent to the public and will encourage consumers to be smart about their personal health information.

The drive to urge patients to assume responsibility of their PHRs will take another turn when AHIMA's media outreach campaign hits the road with a two-month media tour through various U.S. cities, including New York, Washington, Dallas, Denver and Los Angeles. The core message of the media blitz includes four components essential to a comprehensive health record: high technology, high quality, high security and high standards. The purpose of the tour is to educate consumers and the media on the importance of personal health records and as an information resource.


AHIMA is the leading professional Association for health information management representing more than 51,000 specially educated and certified professionals, working throughout the healthcare industry. HIM professionals serve healthcare and the public by managing, analyzing, and utilizing data vital for health system management.

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