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AHA Solutions, Inc. Unveils Healthcare MarketMPact; Provides Education and Strategic Consulting Services for Vendors Pursuing Healthcare Market
Date:6/15/2010

ts, Healthcare MarketMPact provides a portfolio of services, including education to better understand the unique market needs, and an array of customized services to address nearly every phase of the strategic marketing and product lifecycle challenges, including feasibility assessments, research, testing and analysis, ROI and break-even modeling, benchmarking, strategic plan development and more.

According to Burke, “With massive healthcare reform underway, hospitals are laser focused on achieving operational efficiencies. By engaging with hospital leaders, our goal is that when new products debut in the healthcare field, they have been assessed and informed by AHA and its members, maximizing their value in improving hospitals’ organizational performance.”

Healthcare MarketMPact’s integrated, strategic approach is especially well suited to companies looking to develop products and services improving hospitals’ performance. Healthcare MarketMPact assists companies in learning and understanding healthcare market needs through a portfolio of market and strategic planning services, including:

 
  • validating product or service concepts,
  • evaluating receptivity for a product or service,
  • refining positioning and value propositions,
  • developing and expanding into new applications within hospitals,
  • maximizing distribution into healthcare,
  • educating and developing healthcare verticals,
  • extending product lines or service offerings, and
  • planning and executing effective product launches.

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