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'AFib Educator' app and widget offers patient dialogue tool for complex cardiovascular disease
Date:3/22/2010

March 22, 2010 Washington, D.C. AF Stat a collaboration of healthcare leaders and organizations working to improve the health and well-being of people affected by atrial fibrillation (AFib) today unveiled the "AFib Educator," a smartphone app and desktop widget to help healthcare practitioners better explain the risks and consequences of the disease to their patients.

The most common form of heart arrhythmia, AFib affects approximately 2.5 million Americans, and its prevalence is expected to increase as the U.S. population ages . AFib is associated with a five-fold increase in risk for stroke ; worsens underlying cardiovascular disease ; and doubles the risk of all-cause mortality .

Despite the far-reaching impact of AFib, many healthcare professionals lack the tools to explain the disease and its potential consequences to patients. In fact, a 2009 Yankelovich survey found that 42 percent of physicians reported having to use their own drawings to guide patient discussions about AFib, while more than half of nurses report using their hands to describe AFib .

"When you explain blood flow in a coronary artery to patients, they can visualize problems such as a blockage, but it is difficult for most patients to understand the normal electrical flow of impulses through the heart. This is magnified many times over when trying to comprehend the complexities of AFib," said Eric Prystowsky, M.D., AF Stat Medical Chair and Director of the Clinical Electrophysiology Laboratory, St. Vincent Hospital in Indianapolis. "Until now, healthcare professionals have lacked sophisticated tools to educate their patients about AFib. The AFib Educator offers information that can help patients better understand AFib and develop a sense of urgency about managing it."

The AFib Educator provides a dynamic resource that demonstrates how the heart should look under normal rhythm, and how it performs during AFib. Featuring detailed, animated diagram
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Contact: Tom Murphy
tmurphy@ccapr.com
202-368-8571
Chandler Chicco Agency
Source:Eurekalert

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