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ABR -- Affinity BioReagents Announces Launch of New Website
Date:10/12/2007

DENVER and GOLDEN, Colo., Oct. 12 /PRNewswire/ -- ABR -- Affinity BioReagents, a leading global antibody manufacturer, announced today the launch of its new website at http://www.bioreagents.com.

Re-launched with the life sciences researcher in mind, ABR's website features several enhancements which combine to make the customer's experience on the site pleasant, effective and hassle-free. According to Ken Wilczek, President of ABR, "We solicited feedback from customers, both internal and external, with the express intention of making ABR's website as user-friendly as possible". This lengthy process involved surveying selected business partners and collaborative scientific partners, as well as a random sampling of customers placing orders over a six-month period. Continued Mr. Wilczek, "Without this type of intensive feedback we would be designing the site for ourselves, which would defeat our mission of always striving for excellence in customer service."

ABR -- Affinity BioReagents' newly launched website features a greatly improved search function, a streamlined shopping cart with customer login, and a completely new look. "When customers visit our site, we aim to provide them with an intuitive experience that doesn't involve any guessing about any aspect. It is our hope that we have achieved this with the new http://www.bioreagents.com," Mr. Wilczek commented today. Search response times are now significantly faster, and the product data information is organized more effectively and is accessible by multiple means. The whole site is designed specifically to aid the scientific researcher in locating the information he or she needs in a fraction of the time it used to take.

About ABR -- Affinity BioReagents

Founded in 1989 with world headquarters in Golden, Colorado, ABR -- Affinity BioReagents is a world leader in the manufacture and distribution of monoclonal and polyclonal antibodies, kits, recombinant proteins, siRNA, and custom antibody production services, known as Antibody on Demand(R).

With more than 35,000 antibodies focused in 43 research areas, ABR offers a unique value proposition in the life science industry -- research antibodies that are 100% quality guaranteed or your money back -- with no questions asked.

Utilizing a distribution network encompassing over 55 nations, ABR products are readily available in every research market on the globe. Products are available directly from ABR in the United States, as well as through an exclusive distribution partnership with Fisher Scientific, a division of Thermo Fisher Scientific.

For additional information about ABR -- Affinity BioReagents, contact Leslie Martin with ABR media relations at 1-800-527-4535.


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SOURCE ABR -- Affinity BioReagents
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