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ABC's The View Welcomes Dr. Siegal's Cookie Diet Creator Sanford Siegal, DO, MD
Date:12/18/2009

g diet with cookies is actually a sound approach that works."

Dr. Siegal conceived the idea of a diet based on a hunger-controlling cookie in the early 1970s while authoring a book about natural substances in food that are effective at satisfying hunger. He decided to engineer a snack food that would help his patients stick to the low-calorie diet he advocates. After years of experimentation with family and friends, Dr. Siegal produced a formula for a proprietary mixture of amino acids that resulted from combining certain food substances. He baked cookies containing his protein formula and gave them to a few patients. Dr. Siegal's COOKIE DIET® was an immediate success. His South Florida medical practice quickly grew to include 14 clinics and he began supplying his cookies and other foods to hundreds of other doctors throughout North America.

In 2007, Dr. Siegal began offering his cookies, shake mixes, and other products to the general public through www.CookieDiet.com (which has more than 114,000 members) and retail stores.

Although knockoff products have recently appeared, Dr. Siegal's original cookie and weight-loss diet continues to enjoy a nearly 100 percent share of voice in the news media.

"It's no mystery why nearly all of the focus is on Dr. Siegal," added Matthew Siegal. "I mean, a piece about entrepreneurs scheming to capitalize on somebody else's original idea doesn't exactly make for a compelling news story."

Recent media profiles of Dr. Siegal's COOKIE DIET® include:

NBC's Today Show

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SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)
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