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ABC's The View Welcomes Dr. Siegal's Cookie Diet Creator Sanford Siegal, DO, MD
Date:12/18/2009

NEW YORK, Dec. 18 /PRNewswire/ -- This morning on ABC's hit television show The View, renowned physician, author, and weight-loss expert Dr. Sanford Siegal, a regular feature in the national press, discussed his six-cookies-a-day weight loss program, hunger-satisfying foods, and latest book with hosts Whoopi Goldberg and Sherri Shepherd. On Monday, a Dr. Siegal's COOKIE DIET® success story was inducted into The Joy Fit Club on NBC's Today Show.

Dr. Siegal is six months into a worldwide media tour to promote his latest book, Dr. Siegal's Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast (2009, Hyde Park Publishing Ltd., 320 pages, ISBN 978-0-9822728-3-19999).

"I had a wonderful time talking about Dr. Siegal's Cookie Diet with Sherri and Whoopi," said Dr. Siegal. "Everyone associated with The View was gracious and genuinely interested in presenting information that would benefit viewers who want to reach a more healthful weight."

Dr. Siegal's appearance today on ABC's The View was his latest in a perpetual string of major broadcast and print media profiles. This year, the Miami-based physician's venerable weight-loss brand has appeared on the covers of People magazine and The Wall Street Journal, and in more than 200 other media outlets including The New York Times, ABC's Good Morning America, Entertainment Tonight, and Canada's CityTV network.

"There are probably multiple reasons why the public is fascinated by Dr. Siegal's Cookie Diet. Perhaps the most compelling reason is that it's been helping people lose weight for nearly 35 years whereas the lifespan of most diet approaches seems to be about fifteen minutes," said Matthew Siegal, president and CEO of Dr. Siegal's Direct Nutritionals, LLC. "I think the world accepts that, after 35 years and well over 500,000 dieters, that doctor's funny-sounding diet with cookies is actually a sound approach that works."

Dr. Siegal conceived the idea of a diet based on a hunger-controlling cookie in the early 1970s while authoring a book about natural substances in food that are effective at satisfying hunger. He decided to engineer a snack food that would help his patients stick to the low-calorie diet he advocates. After years of experimentation with family and friends, Dr. Siegal produced a formula for a proprietary mixture of amino acids that resulted from combining certain food substances. He baked cookies containing his protein formula and gave them to a few patients. Dr. Siegal's COOKIE DIET® was an immediate success. His South Florida medical practice quickly grew to include 14 clinics and he began supplying his cookies and other foods to hundreds of other doctors throughout North America.

In 2007, Dr. Siegal began offering his cookies, shake mixes, and other products to the general public through www.CookieDiet.com (which has more than 114,000 members) and retail stores.

Although knockoff products have recently appeared, Dr. Siegal's original cookie and weight-loss diet continues to enjoy a nearly 100 percent share of voice in the news media.

"It's no mystery why nearly all of the focus is on Dr. Siegal," added Matthew Siegal. "I mean, a piece about entrepreneurs scheming to capitalize on somebody else's original idea doesn't exactly make for a compelling news story."

Recent media profiles of Dr. Siegal's COOKIE DIET® include:

NBC's Today Show

http://today.msnbc.msn.com/id/26184891/vp/34416230#34416230

ABC's Good Morning America

http://www.youtube.com/watch?v=u9fuI9yzx4o

KNBC-TV Los Angeles

http://www.nbclosangeles.com/station/as-seen-on/Cookie_Diet_Los_Angeles.html

KTNV-TV Las Vegas

http://www.ktnv.com/global/Category.asp?c=164911&clipId=4295545&flvUri=&thirdpartymrssurl=&topVideoCatNo=0&autoStart=true&activePane=info&LaunchPageAdTag=homepage&clipFormat=flv

WFAA-TV Dallas

http://www.wfaa.com/news/local/64574632.html

ABOUT DR. SIEGAL'S COOKIE DIET®

Dr. Siegal's COOKIE DIET® is a profitable, 100% debt-free, family-owned business comprising several companies with corporate locations in the Miami, Florida, and Washington, DC, metro areas. Under license from Dr. Siegal's SM Licensing Corporation, Dr. Siegal's Direct Nutritionals, LLC operates the web site CookieDiet.com (114,000 members) and distributes products directly to consumers and resellers including Walgreens, GNC, Samsclub.com, and independent retailers and physicians.

ABOUT DR. SANFORD SIEGAL

Sanford Siegal, D.O., M.D., is a practicing physician whose Miami-based medical practice, Siegal Medical Group, has treated more than a half million overweight patients. Although he has gained widespread notoriety for his books on subjects including controlling hunger without drugs, hypothyroidism, and the benefits of high fiber diets, he is best known as the Cookie Doctor® behind the popular Dr. Siegal's COOKIE DIET® weight-loss program and hunger-controlling foods. Dr. Siegal is perpetually in the news and has been profiled by dozens of media including CNN, ABC's The View, The Wall Street Journal, The New York Times, ABC's Good Morning America, NBC's Today Show, Toronto's Globe & Mail, and Forbes.

Media Relations:

Dr. Siegal's COOKIE DIET®

877-377-4342 (North America)

703-677-8068 (Elsewhere)

SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)


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SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)
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