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ABC, CBS, NBC announce historic collaboration to 'stand up to cancer'
Date:5/27/2008

May 28, 2008 NEW YORK, NY/LOS ANGELES, CA: Stand Up To Cancer (www.standup2cancer.org), a new initiative to raise philanthropic dollars for accelerating ground-breaking research, launches today through an unprecedented collaboration uniting the major television networks, entertainment industry executives, celebrities and prominent leaders in cancer research and patient advocacy. ABC, CBS and NBC will donate one hour of simultaneous commercial-free primetime for a nationally televised fundraising event to air on September 5, 2008 (8 pm EDT and PDT), aimed at rallying the public around the goal of ending cancers reign as a leading cause of death.

Network evening news anchors Charles Gibson, Katie Couric and Brian Williams will announce the initiative together during live appearances today on ABCs Good Morning America, CBSs The Early Show, and NBCs TODAY show.

For people struggling with this disease, or those who will be diagnosed, scientific breakthroughs can be a matter of life or death -- literally. We want everyone to know that they can make a difference in this fight, said Couric. Television is a notoriously competitive business. For the three major broadcast networks to join forces is a wonderful example of the power of working together, and were very grateful to have the opportunity to reach people all over the country through this show.

As a motion picture and television producer, Ive learned how incredibly powerful these mediums can be in generating public discourse, sometimes almost overnight. Our goal with this initiative and TV show is to tip the conversation in this country about cancer to get people riled up, so they want to do something about the fact that it still takes so many lives, said Laura Ziskin, who will produce the September 5th broadcast. Ziskin is a cancer survivor. Her film credits include the Spider-Man trilogy, As Good As It Gets, and Pretty Woman, and she also pro
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Contact: Staci Goldberg
staci.goldberg@aacr.org
267-646-0616
American Association for Cancer Research
Source:Eurekalert

Page: 1 2 3 4 5 6

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