-- Public Service Announcement (PSA) Campaign - A series of TV, radio and print PSAs featuring celebrities and members of the general public to mobilize support for the campaign will begin to air and appear in publications soon.
"I have lost beloved family members and friends to this dreaded disease," said Sherry Lansing. "Sometimes I feel as if cancer is an epidemic that will never end. But then I am reminded of diseases such as tuberculosis, small pox and polio that used to cause fear... and then I know that just like those other diseases, cancer can and will be defeated, too."
Major League Baseball was the first donor to contribute to Stand Up To Cancer. "This initiative has presented an historic and unique plan to fight this deadly disease, and it is a privilege for me and Major League Baseball to join this magnificent effort," said Baseball Commissioner Allan H. (Bud) Selig. "We have pledged many of our valuable resources in an attempt to assist in every way we can."
Many other leading organizations have joined in supporting its mission, including AARP, Alliance for Global Good, AOL, Conde Nast Media Group, Def Jam Recordings, Lee Jeans, The Paley Center for Media, Philips, Playphone, Revlon, Ronald Perelman, Saks Fifth Avenue, Stonyfield Farm, and Steve Tisch, as well as media partners Hearst Magazines, Los Angeles Times, The Meredith Publishing Group, The New York Times and Time Inc.
Cancer advocacy and support groups collaborating with Stand Up To
Cancer include: The Lance Armstrong Foundation, American Cancer Society
Cancer Action Network, Breastcancer.org, C-Change, CancerCare, Colon Cancer
Alliance, C3: Colorectal Cancer Coalition, Friends of Cancer Research,
Intercultural Cancer Council, Leukemia & Lymphoma Society, Lung Cancer
Alliance, The Multiple Myeloma Research Foundation, National Breast Cancer
Coalition, National Coalition for Cancer Survivorship, Pancreatic Cancer
Action Network, Th
|SOURCE Stand Up To Cancer|
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