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ABC, CBS, NBC Announce Historic Collaboration to 'Stand Up To Cancer'
Date:5/27/2008

earch," said Sharp. "Our goal is to rapidly move new research discoveries out of the lab and into the clinic to save lives from cancer."

"I am pleased that AACR is a partner in the Stand Up To Cancer initiative," said Raymond N. DuBois, M.D., Ph.D., AACR President and Provost and Executive Vice President at M.D. Anderson Cancer Center. "The Stand Up To Cancer model is distinctive because it emphasizes collaboration among scientists and will accelerate translational research on the verge of breakthroughs as well as provide an additional revenue stream to encourage novel, high-risk proposals that have great potential in making inroads against cancer."

A Stand Up To Cancer Advocate Advisory Council is being formed, and will include leaders from approximately 25 organizations. Additionally, representatives from the advocacy community will work side-by-side with the scientists on the "Dream Teams," so the perspectives of the patients and survivors they represent will be integrated into the direction of the research.

INITIATIVE DETAILS

In addition to the nationally televised network fundraising event, other key elements of the initiative include:

-- Standup2cancer.org -- With both interactive applications and rich content, the SU2C web site will foster an online community for everyone affected by cancer, utilizing the same approach as the televised special: it will move, educate and even entertain users. Features include: The Constellation: For a dollar donation or more, users can launch a star in honor of anyone who has received a cancer diagnosis. The Stand: An interactive facebook application to illustrate that the 'cancer community' encompasses everyone and that we are all connected by this disease. SUTV: Features video segments rich in scientific and research information, as well as ones that confront the personal and human side of cancer's impact. SU2C Magazine: Offers seven sections of diverse content written by leading
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SOURCE Stand Up To Cancer
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