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AARP'S New Book Caring for Your Parents, Online Channel, and PBS TV Special Launch to Provide Consumers With Integrated Resources for Caregiving
Date:3/31/2008

Caring for your Parents, The Complete Family Guide: Practical Advice You Can Trust from the Experts at AARP Hits Bookstores April 1, 2008

Caring for your Parents Television Special Premieres Nationwide on PBS Affiliates April 2, 2008

***New Caregiving Web site Launches on http://www.aarp.org/caregiving With Expert Advice, and Real-Life Stories***

NEW YORK, March 31 /PRNewswire-USNewswire/ -- With family members now responsible for 80% of caregiving in the United States, nearly every generation is feeling the ripple effects of the aging process. Drawing on AARP's depth of expertise on the topic, AARP Publications is pleased to debut two new initiatives this week -- Caring for your Parents -- The Complete Family Guide: Practical Advice You Can Trust from the Experts at AARP, and a primetime television special airing on PBS titled Caring for your Parents. Both the paperback and television program, which is a complement to the book, will provide consumers with sensitive counsel and a practical road map through the complex emotional terrain so many people face as their parents age. The PBS broadcast event represents the first effort of a multi-year relationship between WGBH Boston and AARP to produce programming relevant to the 50+ audience and is a complement to the AARP book.

Adding to the multimedia impact of the new book and TV special is AARP's newly launched caregiving website, http://www.aarp.org/caregiving, providing its audience with tips, expert advice, and real-life stories, all wrapped up in an integrated multimedia platform.

"We are thrilled to provide our members with this unprecedented and comprehensive launch of multimedia resources on the critically important topic of caregiving," said Luci De Haan, Acting State Director, AARP New York. "We recognize our members' needs to get this type of information through multiple mediums and the new book, TV program and Web site satisfy that need. This is a unique opportunity for us to create and deliver thoughtful, engaging, high quality content for people age 50+."

The newly updated Caring for Your Parents book, co-authored by Editor-in-Chief of AARP Publications Hugh Delehanty and AARP's Senior Vice President for Livable Communities Elinor Ginzler, guides readers through new, creative approaches to caregiving that can turn familial duty into journeys of emotional development and reconciliation. It documents the inventive ways in which an increasingly broad segment of American society is addressing and resolving critical issues. Peppering the book is practical advice from the experts at AARP and their field-tested recommendations advise readers on how to locate quality health care, file for Medicare, sidestep consumer scams, and plan the disposition of an estate.

The Caring for Your Parents book will also provide readers with everything from tips on design adjustments that will make your parents' house easier to get around in, to navigating the hidden dangers of assisted living. Plus, a resource guide in each chapter lists help lines, Web sites and consumer action groups, while success stories profile the innovative arrangements that relatives, community members, and caregivers have adopted to bridge the gaps in the U.S. health-care system.

Additionally, AARP teamed up with WGBH public broadcasting to develop a new primetime television special on caregiving. The result, titled Caring for Your Parents, is a two-hour special that draws much-needed attention to this emotional and universal reality. Comprised of a 90-minute documentary followed by a 30-minute panel discussion, the broadcast event premieres nationally on PBS Wednesday, April 2, at 9:00 p.m. ET (check local listings). The television program, and AARP's relationship with WGBH, brings the content of AARP's book to life, offering an insightful and useful look into a complex topic that is extremely relevant and important to AARP, our members and their families.

The first 90-minutes of Caring for Your Parents underscores today's struggle to keep parents at home, tension between siblings, and the complexity of shifting caregiver roles through an intimate look at five American families. Immediately after the 90-minute documentary, medical correspondent Dr. Art Ulene leads A Conversation About Caring. This half-hour panel discussion, taped at last year's AARP's Life@50+ National Event & Expo in Boston, Massachusetts, offers concrete advice and guidance on how to start the conversation -- often the most difficult step in caregiving. The panel of experts includes AARP Publications Editor-in-Chief and co-author of Caring for Your Parents: The Complete AARP Guide Hugh Delehanty; Newsweek columnist Jane Bryant Quinn; best-selling author of Passages Gail Sheehy; renowned physician and AARP Board member Dr. Cora Christian; and leading eldercare expert Dr. Bill Thomas.

In addition to the PBS special and AARP book, AARP.org has launched an updated Web channel devoted to caregiving. For more information on caregiving resources and to preview the upcoming program, visit http://www.aarp.org/caregiving.

About AARP

AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP's 39 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.


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SOURCE AARP
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