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AARP'S New Book Caring for Your Parents, Online Channel, and PBS TV Special Launch to Provide Consumers With Integrated Resources for Caregiving
Date:3/31/2008

Caring for your Parents, The Complete Family Guide: Practical Advice You Can Trust from the Experts at AARP Hits Bookstores April 1, 2008

Caring for your Parents Television Special Premieres Nationwide on PBS Affiliates April 2, 2008

***New Caregiving Web site Launches on http://www.aarp.org/caregiving With Expert Advice, and Real-Life Stories***

NEW YORK, March 31 /PRNewswire-USNewswire/ -- With family members now responsible for 80% of caregiving in the United States, nearly every generation is feeling the ripple effects of the aging process. Drawing on AARP's depth of expertise on the topic, AARP Publications is pleased to debut two new initiatives this week -- Caring for your Parents -- The Complete Family Guide: Practical Advice You Can Trust from the Experts at AARP, and a primetime television special airing on PBS titled Caring for your Parents. Both the paperback and television program, which is a complement to the book, will provide consumers with sensitive counsel and a practical road map through the complex emotional terrain so many people face as their parents age. The PBS broadcast event represents the first effort of a multi-year relationship between WGBH Boston and AARP to produce programming relevant to the 50+ audience and is a complement to the AARP book.

Adding to the multimedia impact of the new book and TV special is AARP's newly launched caregiving website, http://www.aarp.org/caregiving, providing its audience with tips, expert advice, and real-life stories, all wrapped up in an integrated multimedia platform.

"We are thrilled to provide our members with this unprecedented and comprehensive launch of multimedia resources on the critically important topic of caregiving," said Luci De Haan, Acting State Director, AARP New York. "We recognize our members' needs to get this type o
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SOURCE AARP
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