Navigation Links
AAP Calls for an End to 'Toxic' Tobacco Content in Hollywood Movies
Date:2/19/2008

CHICAGO, Feb. 19 /PRNewswire-USNewswire/ -- Hollywood movies deliver billions of tobacco impressions to young audiences annually, and this poses one of the gravest threats to U.S. teens, says the American Academy of Pediatrics (AAP). On-screen tobacco recruits 390,000 new teen smokers each year in the U.S alone, and U.S. films take in 58 percent of movie box office sales globally, so this toxic tobacco content is also causing harm around the world. The AAP joins many other health groups in calling on the movie industry to stop toxic tobacco content in films and make youth-rated movies smoke free.

"On-screen tobacco is an enormous risk to our kids," said Renee Jenkins, MD, FAAP, president of AAP. "Movies with tobacco help to recruit one-third to one-half of young smokers in the U.S., and studies overseas find similar effects on young people there."

U.S. films with tobacco imagery -- 75 percent of all U.S. releases -- have delivered an estimated 44 billion tobacco impressions to theater audiences in the United States alone, one quarter of these to children and adolescents. Studio policies so far have not led to substantial changes in mainstream PG-13 tobacco content. Analysis by University of California-San Francisco of the first six months of 2007 finds that Hollywood's tobacco profile is unchanged. Thirty-six percent of G/PG movies, 69 percent of PG-13 movies, and 86 percent of R-rated movies contained tobacco during this period.

For years, leading U.S. health groups and the United Nations World Health Organization have urged Hollywood to take voluntary steps to reduce teen exposure to tobacco imagery on screen. The AAP urges the entertainment industry to immediately adopt four Smoke Free Movie policies:

1. Rate new smoking movies "R."

Any film that shows or implies tobacco should be rated "R." The only exceptions should be when the presentation of tobacco clearly and unambiguously reflects the dangers and consequences of tobacco use or is necessary to represent the smoking of a real historical figure.

2. Certify no payoffs.

The producers should post a certificate in the closing credits declaring that no one on the production received anything of value (cash money, free cigarettes or other gifts, free publicity, interest-free loans or anything else) from anyone in exchange for using or displaying tobacco. (SFM is working with attorneys on how certification can be made binding and enforceable.)

3. Require strong anti-smoking ads.

Studios and theaters should require a genuinely strong anti-smoking ad (not one produced by a tobacco company) to run before any film with any tobacco presence, in any distribution channel, regardless of its MPAA rating.

4. Stop identifying tobacco brands.

There should be no tobacco brand identification nor the presence of tobacco brand imagery (such as billboards) in the background of any movie scene.

During this week leading up to the 80th Annual Academy Awards on Feb. 24, The AAP and other public health groups from New York and Los Angeles to Liverpool and Sydney seek to raise awareness of the need to detoxify our children's movies, so that parents can choose entertainment that is not pushing tobacco.

"It is critically important that there be genuine, proven-effective, anti-tobacco messages to help protect youth from the influence of media promotion of smoking," said Gil Fuld, MD, FAAP, Chair of the AAP Council on Communications and Media. "The AAP recently asked the five largest DVD retailers (Wal-Mart, Target, Best Buy, Blockbuster and NetFlix) to call for inclusion of effective anti-tobacco spots, hazard labels on DVD packages, and display posters to help alert parents to the hazard of tobacco imagery in movie DVDs."

The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well being of infants, children, adolescents and young adults. The AAP Julius B. Richmond Center, a national center of excellence funded by the Flight Attendant Medical Research Institute and the American Legacy Foundation, is dedicated to the elimination of children's exposure to tobacco. The center is named for pediatrician and former Surgeon General Julius B Richmond.


'/>"/>
SOURCE American Academy of Pediatrics
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. ADA Calls for All Stakeholders to Work Together to Help Medicaid
2. PriCara(TM) Recalls 25 mcg/hr DURAGESIC(R) (fentanyl transdermal system) CII Pain Patches
3. ASAM Calls for Care in the Use of, and the Prescribing of, Potentially Addictive Substances
4. Nuvelo Announces Upcoming Conference Calls, Webcasts and Conference Participation
5. AIDS Action Calls Presidents FY 2009 Budget Request Shameful
6. AAP Calls for Smoke-Free Environments for World Cancer Day
7. Obesity Action Coalition Calls on the State of Mississippi House of Representatives to Withdraw House Bill 282 Discriminating Against Those Affected by Obesity
8. American College of Preventive Medicine calls on ABC to cancel Eli Stone episode
9. American Academy of Pediatrics Calls for Cancellation of ABCs Eli Stone Premiere
10. National report calls for more research on health effects of wireless technologies
11. A New Book on Sexual Medicine Calls Attention to The Couple and Presents State-of-the Art Treatments for Sexual Dysfunction
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... 2017 , ... As health professionals work to improve their approach to healthcare, ... doing more than filling out a survey; in many cases health professionals and patients ... health care and research on the importance of active engagement with patients and members ...
(Date:10/13/2017)... (PRWEB) , ... October 13, ... ... School of Pharmacy (SOP) alumni Hannah Randall, PharmD ‘17, and Jennifer Huggins, ... professionals on guideline updates for the primary prevention of cardiovascular diseases during ...
(Date:10/13/2017)... ... 13, 2017 , ... Ellevate Network, the leading network for professional women, brought ... gender equality at their inaugural Summit in New York City in June. The event ... audience of over 3 million. To watch the Mobilize Women video, click here ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the ... danger possible to save lost souls in the Philippines. “The Journey: From the Mountains ... a dedicated teacher of the Bible. She has taught all ages and currently teaches ...
(Date:10/12/2017)... ... October 12, 2017 , ... The company has ... today’s consumer and regulatory authorities worldwide. From Children’s to Adults 50+, every formula ... the highest standard. , These products are also: Gluten Free, Non-GMO, Vegan, ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... , Oct. 11, 2017  True Health, a ... amplified its effort during National Breast Cancer Awareness ... cancer risks. ... Oncology calculated that more than 10 million American ... mutations in BRCA1 or BRCA2 and have not had ...
(Date:10/10/2017)... Pa. , Oct. 10, 2017   West ... in innovative solutions for injectable drug administration, today shared ... West,s ID Adapter for improving the intradermal administration of ... Fourth Skin Vaccination Summit in May 2017 by Dr. ... Lead, Polio Department, World Health Organization (WHO), and recently ...
(Date:10/4/2017)...  South Korean-based healthcare product Development Company I.M. Lab ... Kickstarter. The device will educate the user about ,proper, ... efficiency compared to the dated and pricey CPR training ... of the compression for a more informed CPR training. ... raise $5,000. cprCUBE ...
Breaking Medicine Technology: