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AABB and the Association of Donor Recruitment Professionals Partner to Recognize Blood Donors Worldwide
Date:6/10/2008

ns are due by July 11.

"The 2008 WBDD theme, 'Giving Blood Regularly,' is one AABB and ADRP members can, and should, easily embrace," says Sue Churchill, former ADRP president and current member of the AABB Donor Recruitment/Public Relations Committee. "What center hasn't at some point struggled with how to build and retain a base of returning donors willing to make a life-long commitment?" asked Churchill.

Churchill challenges AABB and ADRP members to be creative in their WBDD celebration. She suggests the use of clever slogans that encourage repeat donors, while adhering to WBDD's intent to thank donors for their gift of blood. World Blood Donor Day provides an opportunity for centers to evaluate the effectiveness of their donor care programs and involve blood donors themselves in identifying ways to increase donor satisfaction and promote donor loyalty.

AABB and ADRP, whose members include individuals and institutions located throughout the world, also support World Blood Donor Day as a way to draw attention to the fact that the overwhelming majority of the world's population does not have access to safe blood. According to the World Health Organization, more than 80 million units of blood are donated every year, but only 38 percent are collected in developing countries where 82 percent of the global population lives. Some 60 percent of the world's blood supply goes to 18 percent of the population. There is a serious disparity among countries when it comes to both the availability and safety of blood.

As additional donor restrictions are implemented and the population ages, the U.S. and other countries could lose more and more willing donors, which could cause an even greater threat to our global blood supply. Recent research shows that only 38 percent of the U.S. population is eligible to give blood. Of those eligible, only a small fraction actually donate each year. Maintaining a strong, continuous voluntary blood donor pool is criti
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SOURCE Association of Donor Recruitment Professionals
Copyright©2008 PR Newswire.
All rights reserved

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