Navigation Links
A room with a viewpoint: conservation messages and motivation
Date:8/22/2008

People are more likely to reuse hotel towels if they know other guests are doing it too.

A new study in the Journal of Consumer Research examined participation rates in a towel re-use program designed to reduce unnecessary laundering. Authors Noah J. Goldstein (University of Chicago), Robert B. Cialdini, and Vladas Griskevicius (both Arizona State University) found that the types of signs posted in hotel bathrooms had different effects. Signs that focused on the environmental benefits were less effective than signs that pointed out the level of participation of other guests.

"These experiments are aimed at better understanding the factors that motivate consumers to engage in actions for the benefit of the environment. This important topic, along with pro-social behavior in general, is a severely understudied area of consumer research," explain the authors.

In the study, researchers set out to boost participation in the towel re-use program of a major hotel chain. The hotel's manager and staff allowed the researchers to create a series of different towel re-use cards, which were placed in the hotel's bathrooms. Some cards read "Help Save the Environment" and others read "Join Your Fellow Guests in Helping to Save the Environment." Both provided information on how resources are preserved when guests re-use towels. Room attendants recorded reuse rates. Cards that focused on the level of participation of other guests, which essentially conveyed that it is normal to participate, increased the percentage of participation from 35.1 percent to 44.1 percent.

In a second study, the researchers were able to boost towel re-use even further by placing a sign in the room that said 75 percent of guests in that specific room re-used their towels.

"The results of our studies have clear implications for marketers, managers, and policymakers," write the authors. "It is worth noting that the normative messages, which were messages that we have never seen utilized by hotel chains, fared significantly better at spurring participation in the hotel's environmental conservation program than did the type of message most commonly utilized by hotel chainsmessages that focus on the importance of environmental protection."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Conference on Elephant Tuberculosis Research Establishes Action Plan at International Symposium on Elephant Conservation
2. Wai Wai choose conservation economy for traditional Amazon territory
3. Statement by Gerald Leape, Vice President, Marine Conservation, National Environmental Trust, on a New Recommendation From Scientists Urging Pregnant Women to Eat More Fish
4. Effective health messages may yield vaccine compliance among ER workers
5. Abnormal editing of gene messages may be a cause of lupus
6. TV Coverage of Tragedies Often Lacks Prevention Messages
7. Classifying indoor tanning behaviors can help physicians tailor prevention messages
8. Hearing messages embedded in noise could be early sign of schizophrenia
9. Survey Highlights Physician Motivations for Working Locum Tenens Jobs
10. Jenni Schaefer, Motivational Speaker, Author Named National Eating Disorders Association (NEDA) Ambassador
11. Motivational coaching climate outscores winning for young athletes
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/22/2017)... Northbrook, IL (PRWEB) , ... February 22, 2017 , ... ... stories, is proud to once again feature Heroes On The Water (HOW), a non-profit ... This season’s all new episode has series host ‘Mike D’ traveling to Lake Denmark, ...
(Date:2/22/2017)... (PRWEB) , ... February 22, 2017 , ... ... just as effective on smaller and sometimes harder to reach ones, according to ... presented at the International Stroke Conference in Houston by Ricardo A. Hanel, MD, ...
(Date:2/22/2017)... ... 2017 , ... Using the power of the internet, IdrisArkette.com has managed to ... period of just 24 months, thousands of individuals interested in a medical procedure managed ... “The internet is not getting quieter. In fact it’s becoming noisier by the day. ...
(Date:2/22/2017)... ... February 22, 2017 , ... ... related to spine practices, is featuring Michigan neurosurgeon Jay Jagannathan, M.D., as a ... of a small number of neurosurgeons in Michigan performing minimally invasive back surgery ...
(Date:2/22/2017)... ... February 22, 2017 , ... ... 72 percent of those report that family members or friends have also commented ... suffer from hearing loss wear hearing aids. One reason, suggested by 89 percent ...
Breaking Medicine News(10 mins):
(Date:2/22/2017)... Research and Markets has announced the addition of ... report to their offering. ... Dermatological conditions are one of the ... the US population suffers from at least one active skin ... market has remained saturated with established and generic products. However, ...
(Date:2/22/2017)... and PUNE, India , February 22, ... published by Allied Market Research, titled, "Radiology Information System Market ... Analysis and Industry Forecast, 2014-2022," the radiology information system market ... to reach $941 million by 2022, growing at a CAGR ... systems segment held over three-fifths share of the total market ...
(Date:2/22/2017)... 22, 2017 On Tuesday, ... Jones Industrial Average, and the S&P 500 edged ... nine sectors ended Tuesday,s trading session in bullish ... assessed the following Medical Instruments & Supplies equities ... C. R. Bard Inc. (NYSE: BCR), Glaukos Corporation ...
Breaking Medicine Technology: