Navigation Links
A room with a viewpoint: conservation messages and motivation
Date:8/22/2008

People are more likely to reuse hotel towels if they know other guests are doing it too.

A new study in the Journal of Consumer Research examined participation rates in a towel re-use program designed to reduce unnecessary laundering. Authors Noah J. Goldstein (University of Chicago), Robert B. Cialdini, and Vladas Griskevicius (both Arizona State University) found that the types of signs posted in hotel bathrooms had different effects. Signs that focused on the environmental benefits were less effective than signs that pointed out the level of participation of other guests.

"These experiments are aimed at better understanding the factors that motivate consumers to engage in actions for the benefit of the environment. This important topic, along with pro-social behavior in general, is a severely understudied area of consumer research," explain the authors.

In the study, researchers set out to boost participation in the towel re-use program of a major hotel chain. The hotel's manager and staff allowed the researchers to create a series of different towel re-use cards, which were placed in the hotel's bathrooms. Some cards read "Help Save the Environment" and others read "Join Your Fellow Guests in Helping to Save the Environment." Both provided information on how resources are preserved when guests re-use towels. Room attendants recorded reuse rates. Cards that focused on the level of participation of other guests, which essentially conveyed that it is normal to participate, increased the percentage of participation from 35.1 percent to 44.1 percent.

In a second study, the researchers were able to boost towel re-use even further by placing a sign in the room that said 75 percent of guests in that specific room re-used their towels.

"The results of our studies have clear implications for marketers, managers, and policymakers," write the authors. "It is worth noting that the normative messages, which were messages that we have never seen utilized by hotel chains, fared significantly better at spurring participation in the hotel's environmental conservation program than did the type of message most commonly utilized by hotel chainsmessages that focus on the importance of environmental protection."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Conference on Elephant Tuberculosis Research Establishes Action Plan at International Symposium on Elephant Conservation
2. Wai Wai choose conservation economy for traditional Amazon territory
3. Statement by Gerald Leape, Vice President, Marine Conservation, National Environmental Trust, on a New Recommendation From Scientists Urging Pregnant Women to Eat More Fish
4. Effective health messages may yield vaccine compliance among ER workers
5. Abnormal editing of gene messages may be a cause of lupus
6. TV Coverage of Tragedies Often Lacks Prevention Messages
7. Classifying indoor tanning behaviors can help physicians tailor prevention messages
8. Hearing messages embedded in noise could be early sign of schizophrenia
9. Survey Highlights Physician Motivations for Working Locum Tenens Jobs
10. Jenni Schaefer, Motivational Speaker, Author Named National Eating Disorders Association (NEDA) Ambassador
11. Motivational coaching climate outscores winning for young athletes
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... ... communities in the greater Dallas, Miami, and Raleigh regions, is organizing an extended ... overcome a rare and deadly chromosome abnormality. , After struggling since birth with ...
(Date:10/13/2017)... ... October 13, 2017 , ... As health professionals work to ... “patient engagement.” The patient is doing more than filling out a survey; in many ... is an increasing emphasis in health care and research on the importance of active ...
(Date:10/13/2017)... ... October 13, 2017 , ... The American Board of Family Medicine's ... President and Chief Executive Officer, succeeding Dr. James C. Puffer upon his retirement. Dr. ... 2018 until Dr. Puffer’s retirement at the end of 2018. Upon assuming the role ...
(Date:10/13/2017)... ... October 13, 2017 , ... PurhealthRX , a ... utilizing Purzorb™ technology. Applying the Purzorb™process to full spectrum CBD oil will revolutionize the ... a CBD form that can be easily incorporated into liquid products, while reducing costs ...
(Date:10/13/2017)... ... October 13, 2017 , ... Lori R. Somekh, founder of ... ElderCounsel, a national organization of elder law and special needs planning attorneys. “Membership in ... It also provides a forum to network with elder law attorneys nationwide,” said Somekh. ...
Breaking Medicine News(10 mins):
(Date:9/28/2017)... Hill-Rom Holdings, Inc. (NYSE: HRC), will host its fiscal ... Friday, November 3, 2017, beginning at 7:00 a.m. (CDT) ... a.m. (CDT) / 9:30 a.m. (EDT). In ... guidance for 2018, Hill-Rom executives will also highlight the ... long-range financial outlook through 2020. ...
(Date:9/27/2017)... 27, 2017  Commended for their devotion to personalized service, ... as number one in the South Florida Business Journal,s 50 ... 5000 yearly list, the national specialty pharmacy has found its ... will soon be honored by SFBJ as the 2017 ... Set to receive his award in October, Bardisa said ...
(Date:9/25/2017)... 25, 2017   Montrium , an industry ... today—from the IQPC Trial Master Files & Inspection ... that EastHORN Clinical Services has selected eTMF ... TMF management. EastHORN, a leading European contract research ... increase transparency to enable greater collaboration with sponsors, ...
Breaking Medicine Technology: