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A community approach to kicking the habit
Date:6/29/2010

live."

Professor McNeill said: "Another theme which we identified was the strong sense of community within each of the separate estates that could be used to promote our anti-smoking initiatives. We felt that we would have more success by presenting our project positively and allowing problems to be addressed at a local level. People in the Aspley ward want to be able to feel a sense of pride in the communities in which they live."

Marilyn Antoniak, a research fellow working on the project, commented: "We aim to galvanise the local communities to adopt a tobacco control agenda in an effort to denormalise smoking in the area. Together with local community members, we will be profiling positive messages to smokers to encourage them to make use of the support available locally to help them to reduce and stop smoking."

The study also sought the views of local stop smoking service providers and the network of community health professionals, such as health trainers and Change Makers, based within each estate.

Local retailers were asked for their views regarding stocking nicotine replacement therapies (NRT) and problems with underage youngsters attempting to buy cigarettes illegally or by harassing other customers to buy them on their behalf.

The two-year project is an example of innovative 'action research', where researchers address issues and solve social problems in tandem with the local community.

As a result, the team will be enlisting the help of local community 'champions' in order to raise awareness of the issue; in some cases these will be ex-smokers or smokers who are trying to give up. By offering cessation training to the existing network of community organisations such as local action groups it is hoped that they will become involved in the wider smoking cessation programme.

Drop-in information and advice sessions will be held at community centres on each of the estates and a mobile trailer provid
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Contact: Professor Ann McNeill
ann.mcneill@nottingham.ac.uk
44-115-823-1699
University of Nottingham
Source:Eurekalert

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