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A community approach to kicking the habit
Date:6/29/2010

ack of health awareness in relation to healthy eating, alcohol and smoking, but considerable sympathy on the part of residents for the plight of people who were seen as both disadvantaged and addicted to tobacco.

  • There was an acceptance of the dangers of passive smoking, especially to children, but government warnings on the dangers of smoking were viewed by some with suspicion and hostility.

  • Children in smoking families had little to counteract the strong pressure to smoke and it was generally believed that there needed to be more education about the dangers of smoking and that this should start in primary school.

  • Cigarettes are still regarded by many smokers, as a 'little luxury' that disadvantaged people could enjoy and this view is often shared by non smokers. Whilst stopping smoking is an aspiration among most smokers, it was often 'put on hold' until the time or mental state was perceived to be right.

  • There was a need for stop smoking services such as New Leaf to be seen to have a more flexible approach and be more accessible to these communities.

  • Resentment existed over the presence of illicit supplies of cheap tobacco from local 'fag houses' and even, in one case, an ice cream van, but there was a general acceptance that this would be difficult to tackle during the tough economic climate.

  • There was a need to challenge some of the negative messages circulating by 'word of mouth' by disseminating positive messages regarding healthy lifestyles and smoking.

    Professor McNeill said: "Another theme which we identified was the strong sense of community within each of the separate estates that could be used to promote our anti-smoking initiatives. We felt that we would have more success by presenting our project positively and allowing problems to be addressed at a local level. People in the Aspley ward want to be able to feel a sense of pride in the communities in which they
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  • Contact: Professor Ann McNeill
    ann.mcneill@nottingham.ac.uk
    44-115-823-1699
    University of Nottingham
    Source:Eurekalert

    Page: 1 2 3 4

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