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A Woman's Touch Encourages Financial Risk-Taking
Date:5/14/2010

ting," said R. Chris Farley, an associate professor of psychology at University of Illinois at Urbana-Champaign. Though there are other possible explanations for why participants touched by a woman were more likely to takes risks -- perhaps some perceived the contact as romantic interest -- this is unlikely because both men and women responded similarly.

Further studies might look at whether or not people's relationships with their mothers or fathers might have any impact on how strongly people reacted to the touch, he added.

More information

The Nemours Foundation has more on child development.



SOURCES: Jonathan Levav, Ph.D., associate professor, business, Columbia University, New York City; R. Chris Farley, Ph.D., associate professor, psychology, University of Illinois at Urbana-Champaign; April 22, 2010, Psychological Science


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